Beijing

            This high-quality ONE-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.   Who should attend ? This training course is suitable for anyone involved in managing, planning or improving an online presence. Whether you are a Business Owner, Department Director, an E-marketing, Web or E-commerce Manager, you will get from this course a solid foundation for planning and managing your online space effectively.   What will you learn? Market Insight -Digital landscape -China Market Size   Market Review - 3rd largest retail apparel market in the world and growing - Which market are we talking about? - Universal facts - Trends e-commerce growth - Top categories & growth rate - Online buying trends - The china long tail - Demography facts - Who are the online shopper? - Search Engines in China - Weibo - SNS Demographic - Importance of BBS How to start e-commerce in China? - Platforms overview - Platforms Maketshares - Tmall/Taobao - A necessary focus - Building your own platform : China specific - Payment - Integration with your business - SEO - SEM - Media planning & Retargeting - Email Marketing - Social Marketing - E-commerce Operations - Third-party logistics / fulfillment / delivery   A Practical example : My SuperCompany would like to sell shoes on line - Step by Step - A brief study of the competition - A simple digital strategy - Cost and Planning forecast - KPIs to be set up   Facilitator: • Cyril Drouin – BysoftChina CEO & Founder – E-Commerce Senior Consultant. Graduated from a French engineer school with a master's degree on IT & Electronic. Cyril has been in China since 1998. He founded BysoftChina in 2003 in Guangzhou and then moved the operation to Shanghai in 2009. With over 15 years of dedicated experience from consulting to e-commerce and internet solutions in China and Europe, Cyril has worked with around 100 clients, including brands, retailers, manufactures, SMEs and start-ups. The scope of Cyril's work covers the whole life cycle of the e-commerce project, ranging from consulting, to the technical implementation, and further to the e-commerce performance follow-up. Based on technical background, Cyril has built an expertise at project management, Chinese localisation and leading e-commerce technologies / marketplace such as Magento, Drupal, Tmall and 360buy.   To register, please, fill in the form and send it back to info@cameraitacina.com. The deadline for the registration is June 21st, 2013.

            If you manage databases using Excel, you will want to attend this course. We will walk you through the steps of working with multiple workbooks and merging them into one easily managed database. If you accumulate databases on a regular basis from your sales team, research or events, you will most likely want to update your master database with information while removing all duplicate information. The full day course will provide you with the knowledge to start using Excel to manage your information more effectively, while saving your hours of frustration.   Objectives:   This program covers the following key topic areas: • Lookup & Information Functions • Advanced List Management - merge files, workbooks, worksheets. • Trim cells, text to columns, split cell data. • Manipulating Pivot Tables - 2007 has additional features • What If Analysis - use the function to do the workings for you • Protecting & Sharing Files - security • Introduction to Macros - recording common tasks   Who should attend ?   • Marketing, Sales, HR, Accounting - team members who regularly use Excel to manage databases. Participants are encouraged to bring their own laptops with MS Excel already installed. We can arrange laptops with the MS Excel for an additional fee of 300RMB.   Facilitator: • Alistair McArthur Alistair's ten years experience in China has enabled him to attain an understanding of the China business market and develop his Chinese language skills. He has been involved in business having consulted for companies both in China and abroad, while having been the Sales and Marketing Director in IPS for over two years. Alistair's energetic and enthusiastic style of training has entertained trainees and made him very popular with his multi-national clients. He has been involved in training companies such as Siemens, Microsoft, Grand Hyatt Hotel and the International School of Beijing.   To register, please, fill in the form and send it back to info@cameraitacina.com.

          Photoshop seems like a powerful tool that could be very useful in your business, but you have no idea on how to use it? Come learn the basics of Photoshop CS5 with Alexandre Arazola, a French global designer. We will start with an introduction of Photoshop CS5 (interface, windows...). Understand how it works, then discover its principal useful tools and how to use them.   Who should attend?   The training is mainly provided to who want to learn key Photoshop concepts and techniques. More experienced users who already have some experience with Photoshop can use this course to improve their knowledges and re-discover the good principals basics   What will you learn?   • How to create a new document for printing, projection on screen, or internet use (RVB, CMYK, resolutions, formats...), then how to save it depending on its use. • How to retouch/resize an image: select one element on a picture to use it on another, apply colors, filters, effects... • How to retouch an image: color/brightness/contrast balance. Then delete an element (logo for example) which is on a photo. • How to make a professional presentation of a product. Start with a new empty document; add text, photos, logos... • How to create a flyer for an event. Start with a new empty document, add a background, text, photos, and logos, apply effects etc... • As practicing is the key, we will do several exercises!   More than learning Photoshop understand it and get tons of useful advices. It will be a live and interactive training! We will work on the latest Photoshop CS5. All principal functions are similar in all Photoshop, from the first CS, CS2/CS3/CS4 and the ones to come in the future. At the end of the training, you will be able to make your very own professional presentation, and both cool & professional flyer. If there is something special you want to learn on Photoshop, do not hesitate to tell us by answering this email, and depending on all the answers that we will get, Alexandre Arazola will be happy to adapt the training.   Trainer Profile:   Alexandre Arazola is a French designer working in Guangzhou since 2008. Working for both french and chinese companies, he is specialized in furniture, industrial and graphic design, but also design consultancy and communication by design. His designs have been exhibited several times with great success in well-known designs shows in France and China.   To register, please, fill in the form and send it back to info@cameraitacina.com.

          Are you trying to make an impact in your presentations or training? Do you want to create a PowerPoint for you and notes for your attendees?   This course will introduce you to concepts to use PPT to your advantage to prepare not only great presentations but something people can meaningfully walk away with.   Objectives:   • Enhance current PPT capability • Use technology to your advantage • Learn to prepare great hand outs and use PowerPoint as a professional presenter • Planning your presentation   Who should attend ?   • Managers required to give presentations with impact. • Training managers required to prepare materials for workshops. • Staff who are required to use PowerPoint to communicate ideas, trends and business updates. Participants are encouraged to bring their own laptops with MS PowerPoint already installed. We can arrange laptops with the MS PowerPoint for an additional fee of 300RMB.   Facilitator: • Alistair McArthur Alistair's ten years experience in China has enabled him to attain an understanding of the China business market and develop his Chinese language skills. He has been involved in business having consulted for companies both in China and abroad, while having been the Sales and Marketing Director in IPS for over two years. Alistair's energetic and enthusiastic style of training has entertained trainees and made him very popular with his multi-national clients. He has been involved in training companies such as Siemens, Microsoft, Grand Hyatt Hotel and the International School of Beijing.   To register, please, fill in the form and send it back to info@cameraitacina.com.