Post Event | Understanding Chinese Business Etiquette, Apr 29

06 五月 2024

The China-Italy Chamber of Commerce (CICC) organized, together with its Young Professionals Network and in partnership with the School of Foreign Studies of the Nankai University, the webinar “Understanding Chinese Business Etiquette: Practical Tips for Professional Success”.

The webinar was hosted by Felice Ferrari, Vice-Coordinator of the CICC Young Professionals Network, who introduced the China-Italy Chamber of Commerce as well as the Young Professionals Network and its activities.

The seminar was divided in two parts: Introduction to Chinese culture: values, traditions, and beliefs and Corporate Etiquette in China and Experience Sharing.

In the first part, Su Jianhua, Chinese Director of Confucius Institute at Federal University of Ceará, Brazil and Associate Professor of Nankai University,  explained the way different cultures impact societies, and in particular how Chinese culture elements influence the business environment.



During the second part of the webinar, Haijing Wang, Founder and Managing Director at Panda Consulting, and Flavia Cusaro, Consultant for Innovation Startups and SMEs, explored from two different points of view the unwritten rules of the Chinese etiquette, and shared their personal experience and practical tips to help the audience better understand the unwritten rules of the Chinese business world.



The China-Italy Chamber of Commerce and its Young Professionals Network want to thank all the speakers for their valuable contributions and all attendees for their presence. A warm thanks is also extended to the Association of Young Italians in China (AGIC) for supporting the event.


Not a YP Member yet? Join the CICC as a Young Professional/Student Member! Send us an email at


About Young Professionals Network (中Y意)

The “China-Italy Young Professionals Network (中Y意)“ is a group – within the China-Italy Chamber of Commerce (CICC) – that represents young professionals and students from different nationalities (up to 30 years old). CICC Young Professional Members are like-minded individuals with a strong interest in cultivating professional and personal development and growing their careers in China.

The group aims at providing young professionals with a platform to share ideas and resources, career insights and organize relevant activities with the support of the Chamber and its network.

By joining the network young individuals can get in contact with the Sino-Italian business community in China and expand their professional network.

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