The China-Italy Chamber of Commerce (CICC) and its Italian Quality and Lifestyle Council (IQLC) are pleased to invite you to a talk over coffee with Gianluca Fiume, Head of Piaggio Asia-Pacific 2-Wheeler and China to be held on April 11th at ARMANI/CAFFÈ in Beijing. The thematic afternoon discussion “Beyond Mobility: Vespa and the Italian Way of Life” will offer participants the opportunity to engage directly with with the Head of Piaggio Asia-Pacific 2-Wheeler and China on the unique lifestyle and cultural influence of Vespa, one of Italy’s most iconic brands, gaining firsthand experiences on the company vision and actions.  Together with Gianluca Fiume we will open the discussion on the perspectives and strategies for Italian brands in China and Asia with attention to the trends of digitalization and consumption.   Why participate? The event will explore how Vespa has transcended its role as a means of transportation to become a symbol of freedom, style, and innovation. From its post-war origins to its current global presence, Vespa has shaped the Italian way of life and continues to inspire generations worldwide. Starting from the Vespa case study, Gianluca Fiume will share his insights on the impact of Italian design on global mobility trends, perspectives for Italian brands and new trends.   Agenda 14:15–14:30 Registration 14:30–14:35 Opening Remarks 14:35–15:05 Keynote speech: “Beyond Mobility: Vespa and the Italian Way of Life” - Gianluca Fiume, Head of Piaggio Asia-Pacific 2-Wheeler and China 15:05 – 16:30 Discussion and Networking   Registrations for this event are now open. REGISTER HERE Meet Gianluca Fiume For more info Graduated in Economics, Gianluca began his career in 1993 at Multigram Srl, a major European television player, managing TV program trading and advertising, particularly in Eastern Europe. His career took him to Benetton Group in 1995, where he gained valuable experience in international sales as Area Manager for the Middle East and Africa. In 2005, he joined Beretta Company, taking on key roles such as Export Manager, VP of Civil Sales, and Civil Sales Director. Gianluca’s journey with Piaggio Group began in 2008, where he led 2W Domestic Europe before expanding his role to oversee Emerging Markets and Importers in 2014. Since April 2017, he has been at the helm of Piaggio’s Asia Pacific 2W and China operations, driving the brand’s growth in one of the world’s most dynamic markets.   Event details Date: 11th April 2025 Time: 14:30–16:30 (Registration starts at 14:15) Venue: ARMANI/CAFFÈ Address: SL3009, Level 3, South Zone, China World Mall, No.1 Jianguomenwai Avenue, Chaoyang District, Beijing | 北京市朝阳区建国门外大街1号国贸商城南区三层SL3009 Language: English Entrance Fee: CICC Members: 210 RMB; Non-Members: 290 RMB *(Entrance fee includes coffee, tea and canapés)   About ARMANI/CAFFÈ   The Armani Group announces the opening of the first restaurant in China: the Armani/Caffè in Beijing, inside the China World Shopping Mall. The initiative is a testament to Giorgio Armani's bond with the city and with China – whose culture and atmosphere have always inspired him – offering customers the chance to immerse themselves in his lifestyle world. The restaurant's architecture features a contemporary design with a retro allure, with soft furnishings and light blue and gold wallpaper made even more special by the iconic palm motif. Lamps and furnishings from the Armani/Casa collection punctuate the space. Slightly screened natural light floods the space through windows that look out onto the outdoor terrace. The Italian cuisine offered features international influences, for simplicity and lightness that create a sophisticated and unique combination of flavours. The use of top-quality ingredients, the meticulous preparation, and the elegant and clean presentation all reflect the joys of eating according to Giorgio Armani, and are elements that distinguish and unite all of the Armani restaurants throughout the world.     For more information contact us at bj.events@cameraitacina.com   About Italian Quality & Lifestyle Council (IQLC) A council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC  member or non member companies and individuals, in retail and consumer goods.