Italy at CIFTIS 2022: Service Cooperation for Innovation

On September 5th, 2022 the China International Fair for Trade in Services (CIFTIS) was successfully concluded. This edition counted 152,000 square meters of exhibition display, 128 thematic forums, thousands of enterprises including 400 of the world's top 500 companies, and over 250,000 visitors. 

Italy participated as a major player in the exhibition with an Italian Pavilion organized by the Italian Trade Agency (ITA), together with the Embassy of Italy to P.R.C., the Italian National Tourism Board (ENIT) and the China-Italy Chamber of Commerce (CICC). The Pavilion gathered 15 high-level Italian companies in the service sector ranging from legal and tax, strategic consulting, design and architecture, arts and culture.

This marked a first-time for the Italian national presence at the fair, testifying the prospects for Sino-Italian collaboration in the field. The service sector represents almost 73% of Italian GDP; our companies in the field possess a competitive advantage in terms of innovation and high-level solutions, flexibility, and sustainability which was on display at the exhibition. 

The Italian Pavilion attracted great interest from the public along with full media coverage both in China and Italy. The theme of this year's exhibition was "Service cooperation to promote development, green innovation and welcome the future" which is in line with Italian companies’ strengths.