上海

The China-Italy Chamber of Commerce, together with ABC Production+ and GN Lex Law Firm, has the pleasure to invite you to attend the seminar "Beyond Luxury Communication: how to advertise a product as a luxury product", that will be held on July 10th, 2014 at Grand Hyatt Hotel Shanghai.     Luxury communication has its own set of rules.  There are several studies that analyze the differences between luxury communication and mass market communication. However, recently luxury communication has been widely applied to basic commodities, enhancing the values of those products. Moreover, companies are increasingly concerned about the role of web and social network and brand protection. The seminar will provide the framework for promoting new products through luxury communication strategies and will outline the efforts to protect brands from unfair competition online. The presentation is divided into two parts: Mr. Marco De Angeli, Clients and External Relations Director at ABC, will introduce luxury strategy, the role of layout and photo-retouch in promoting new products, and will show some case studies: L`Orèal, Garnier, Vicky, Stefanel, Samsung, Sky, Ikea, Pirelli and more. Mr. Giampaolo Naronte will focus on brand protection and online sale, highlighting the effects of social-network on unfair competition, and facing the problems of well-known products.   Speakers Marco De Angeli majored in Economics at Università Cattolica del Sacro Cuore (UCSC) in Milan. Mr. De Angeli is Clients and External Relations Director in ABC, supporting the development of internal and international communication strategies for agencies and companies, and Adjunct Professor in Advertising Strategies at Faculty of Economics and in Luxury Goods Management at Università Cattolica del Sacro Cuore. Moreover he is member of the Board of Directors for the International Advertising Association, Italian Chapter, participating in the organization of events and promoting the excellences in business communication, and member of the Board of Directors of the Commodities Publishing and Communication Group at Assolombarda, studying, defining and organizing projects and events to create a deeper dialogue between main Italian editors and media. Giampaolo Naronte majored in Law at University of Genoa and pursued his PhD in International Law. He is the founding partner of GN Lex Law Firm and is currently legal consultant for several Enterprise Associations. Throughout the last 12 years Mr. Naronte has focused his job on China Practice, achieving the position of Managing Director China Desk in some Italian and international Law Firms involved in Asia, managing their Chinese offices and the Chinese legal team. He has published several books related on commercial relations, food certification and Sales and Purchase agreements. He has also been appointed lecturer for Chinese Law Post-Degree Master Programs and international seminars.   Please send an email to infoshanghai@cameraitacina.com to reserve your seat by 9th July 2014.    

  China-Italy Chamber of Commerce in cooperation with IBSS – International Business School Suzhou invites you to our seminar in Nanjing: "Combining East and West".   The theme is to discuss from both academic and practical perspective how joint ventures in nowadays can be leveraged to create value. The Chinese economy is still growing but the competition is becoming every day more tough. New challenges are facing the management teams and the opportunity to combine east and west need to be exploited more in depth.   Agenda of the meeting: Welcome Address Introduction by Lorenzo Riccardi, China-Italy Chamber of Commerce, Board Director   Guest Lecture Prof Roberto Dona’, Head of MBA Programmes, IBSS The Yurun-Beretta Case Study Shi Yuan, General Manager Yuberfood Co. Ltd Mario Padovani, Vice General Manager Yuberfood Co. Ltd   Roundtable moderated by Roberto Dona’ Mario Padovani, Vice General Manager Yuber food Co. Ltd Jasmine Zhang, International Business Director, Fesco-Adecco China   Considering that there are only 30 seats available, please RSVP your attendance by email sh.activities@cameraitacina.com The seats will be assigned with a first-in-first-served approach. Venue and Time: 17 Yurun Road. Jianye District – 210041 Nanjing City June 19th, 2014, 6:00 pm - 8:00 pm