北京

                                                                                                          Is China beyond a hard landing?   The debate over whether China will have hard-landing – or perhaps is already amidst one – continues to be a heated topic. Bulls argue that China has soft landed, and is now poised for another 10+ years of 7-8% average growth, in all probability to thus become the world’s largest economy sometime in the next decade. The Bears contend that China is amidst a deep structural downshifting, and the only question is whether China will drift slowly down to a new, much lower growth rate, or crash down to it on the back of financial crisis of some sort.   Bulls and Bears alike agree that major restructuring of the Chinese economy is necessary, as do China’s leaders. But just how much time is there to undertake the needed changes? This event, featuring economists from the Conference Board and the Economist Intelligence Unit will dimension the current economic situation and its many challenges – property bubbles, gray finance, credit growth, productivity declines, rising costs, industrial shifts, and the like – that set the stage, possibly, for the next wave of reform by China’s new leadership, and illuminate answers to the question of whether China can and will successfully restructure its economy, and how soon it must do so.   The presentations from our two economists will be followed by a discussion with a panel of companies sharing their views on the topic.   Speakers: Qian Liu - Senior Econometrician at Economist Intelligence Unit (The Economist Group) Bart van Ark - Chief Economist at The Conference Board     To register please send an e-mail to info@cameraitacina.com by Monday, 3rd April at 17.00 , including the following information: • Name • Company Name • Position • Mobile number  

            The globalization and diverse working environment demand the leaders and employees who are working in multinational companies to extend their perspective, understand and tolerate their partners from different backgrounds and cultural origins, with different value systems in order to cooperate and complement with each other and create better values. After learning, the participants will be able to:   - Handle the conflicts with more tolerance and tactics through understanding of differences in culture, especially in communication - Understand the competence requirement for global leaders, identify the areas for self improvement and define clear action plans - Achieve the best organizational and individual performances by managing the differences effectively and leveraging respective strengths.   Who should attend ?   - Multinational executive teams - Managers and employees in foreign companies in China - Management teams after merger and acquisition   Outlines   - Inter-culture competence tests - Culture and perception - Main culture differences - Effective inter-culture communication - Managing inter-culture effectiveness - Improvement areas and action plans   Facilitator: APA Management Consulting APA aimes to help the organization to improve the leadership competencies at both individual and organizational level. Their leadership solutions are customized based on the demand and development stage of the organization. APA team is highly regarded as the top professionals in leadership expertise and development.   To register, please, fill in the form and send it back to info@cameraitacina.com.

            This high-quality ONE-day e-business management course delivers expert insights and powerful hands-on workshops. You will also experience a real-world approach to learn and apply it to your projects.   Who should attend ? This training course is suitable for anyone involved in managing, planning or improving an online presence. Whether you are a Business Owner, Department Director, an E-marketing, Web or E-commerce Manager, you will get from this course a solid foundation for planning and managing your online space effectively.   What will you learn? Market Insight -Digital landscape -China Market Size   Market Review - 3rd largest retail apparel market in the world and growing - Which market are we talking about? - Universal facts - Trends e-commerce growth - Top categories & growth rate - Online buying trends - The china long tail - Demography facts - Who are the online shopper? - Search Engines in China - Weibo - SNS Demographic - Importance of BBS How to start e-commerce in China? - Platforms overview - Platforms Maketshares - Tmall/Taobao - A necessary focus - Building your own platform : China specific - Payment - Integration with your business - SEO - SEM - Media planning & Retargeting - Email Marketing - Social Marketing - E-commerce Operations - Third-party logistics / fulfillment / delivery   A Practical example : My SuperCompany would like to sell shoes on line - Step by Step - A brief study of the competition - A simple digital strategy - Cost and Planning forecast - KPIs to be set up   Facilitator: • Cyril Drouin – BysoftChina CEO & Founder – E-Commerce Senior Consultant. Graduated from a French engineer school with a master's degree on IT & Electronic. Cyril has been in China since 1998. He founded BysoftChina in 2003 in Guangzhou and then moved the operation to Shanghai in 2009. With over 15 years of dedicated experience from consulting to e-commerce and internet solutions in China and Europe, Cyril has worked with around 100 clients, including brands, retailers, manufactures, SMEs and start-ups. The scope of Cyril's work covers the whole life cycle of the e-commerce project, ranging from consulting, to the technical implementation, and further to the e-commerce performance follow-up. Based on technical background, Cyril has built an expertise at project management, Chinese localisation and leading e-commerce technologies / marketplace such as Magento, Drupal, Tmall and 360buy.   To register, please, fill in the form and send it back to info@cameraitacina.com. The deadline for the registration is June 21st, 2013.