Beijing

                     The China Italy Chamber of Commerce and MIP Politecnico di Milano have the pleasure to invite you to attend the seminar “Developing brand equity through social media marketing”, that will be held on Friday, September 5th at the Auditorium of the Italian Institute of Culture in Beijing.   Save the date Friday, September 5th, 6:30 p.m.   Italian Institute of Culture, Embassy of Italy Address: 2, Sanlitun Dong Er Jie, Chaoyang District, Beijing 意大利驻华大使馆北京市朝阳区三里屯东二街2号 Tel. 0086-10-65322187   Rundown: 6:00 – 6:30 p.m. Registration and welcome drink 6:30 p.m. Opening speech by Stefania Stafutti, Director, Italian Institute of Culture 6:40 – 7:30 p.m. Presentation by Giuliano Noci 7:30 – 8:00 p.m. Q&A   About the seminar:   Over the last few years companies have realized that Social Networks (SN) are a key components in people’s everyday life, thus affecting their preferences and buying decisions. Nevertheless, most of them still adopt the wrong approach about SN: indeed, they must be aware that social is more than communication just like the Internet is more than a medium.   In this perspective, the seminar aims at supporting, through case studies, executives in understanding how to set up a social infrastructure which contributes to increase the (product) brand equity.   The seminar will be held in English.   About the speaker:   Giuliano Noci, Full Professor of Marketing at Politecnico di Milano. Short bio (En/Ch).   R.S.V.P.:To reserve your seat, please send an e-mail to info@cameraitacina.com by Thursday, September 4th.  

  Getting prepared for the early revival of the business community in Beijing after the summer break, China - Italy Chamber of Commerce (CICC), along with other 15 leading Chambers are delighted to invite you to the All - Chamber Welcome Back Networking at Pine Garden in Summit Wing Hotel. Last year, our annual All - Chamber networking attracted more than 700 guests and this year we would expect more participants. Don`t miss out on this fantastic opportunity to meet with business professionals from a wide range of industries and sectors.   Come and join us to mingle with old and new business contacts. The Chambers encourage you to bring friends and colleagues and to forward this invitation to your business partners. It is a great opportunity to network, exchange contacts and meet Chamber staff to learn more about the Chambers` services and activities. Fee: Members: RMB 100 | Non-Members: RMB 200 (includes two drinks and a selection of canapés) Event Terms & Conditions: In case you registered but cannot attend, please remember to cancel your reservation 24 hours in advance, otherwise a no-show fee will be applied and you will be invoiced for the event. Event contact: Rossella Zinno +86 10 85910545-(615) info@cameraitacina.com   Best Regards, CICC  

  Martedi’ 8 luglio prossimo l’Ambasciata d’Italia a Pechino ospiterà la seconda edizione del dialogo sino italiano sulla sicurezza alimentare, luogo di scambio di esperienze ed informazioni sui temi della qualità delle produzioni agroalimentari e della tutela della salute dei consumatori sia a livello di istituzioni che di imprese cinesi e italiane.   L’evento è organizzato in collaborazione con la China Food and Drug Administration (CFDA), principale autorità della RPC in materia di sicurezza alimentare.   Alla realizzazione dell’evento partecipano anche l’agenzia di stampa cinese China Economic Net, la Camera di Commercio Italiana in Cina e l’Agenzia ICE.   In apertura del convegno vi sarà una presentazione dell’Expo Milano 2015 “Nutrire il Pianeta, Energia per la Vita”.   Esperti italiani e cinesi, rappresentanti delle principali associazioni di categoria ed imprese affronteranno i temi della tracciabilità dei prodotti, accesso al mercato cinese di prodotti agroalimentari italiani, protezione delle denominazioni DOP e IGP, normative cinesi in materia di sicurezza alimentare.   Nel pomeriggio è prevista una specifica sessione dedicata al settore lattiero-caseario, alla luce delle recenti evoluzioni normative avviate in Cina e dell’interesse dei produttori italiani per questo mercato.   (Bozza Programma)   Per conferma della partecipazione si prega di inviare una e-mail all’ufficio commerciale dell’Ambasciata d’Italia a Pechino all`indirizzo commerciale.pechino@esteri.it, con le seguenti informazion: Nome Cognome Azienda o Istituto di appartenenza Qualifica E-mail Telefono   Cordialmente,   CCIC