Veneto Region Present at WWSE 2021, Beijing

Chinese passion for Venice and Veneto Region is not new. Located in the northeastern part of Italy, this area has a plethora of cities of art and historic villages, natural oases and mountains, fortified citadels and much more that have always fascinated citizens from all over the world.

Veneto Region was also among our Country’s excellence displayed in the Italian Pavilion during the World Winter Sports (Beijing) Expo 2021, an international exposition focusing on the winter sports industry, held on September 3rd-7th 2021 in Beijing Shougang Park.

Its presence – Veneto was the only Italian region in the pavilion – proves its strategic vision towards one of the world's largest outbound travel markets.

Veneto, the land of Venice, is among Italy's most visited regions. Its 9 UNESCO World Heritage sites testify to incredibly rich history and landscape variety. Venice, the city of Marco Polo is one of the world capitals of art.

But Veneto has also stunning mountains: the Venetian Dolomites, ideal for Nature Holidays, Active Holidays, Adventure Experiences. Whether you are a hiker, skier, climber, or cyclist; a summer or winter outdoors enthusiast, a family group, looking for a relaxed vacation or a challenge: we have a trip for every interest and activity level.

Cortina, known as the Queen of the Dolomites, is a small town and world-renowned tourism destination. An unmatched landscape, high-level hotel and sports infrastructure and centuries of history and tradition make it the perfect setting for the 2026 Winter Olympics Milano Cortina.

The Dolomites, sure, but also the delightfulness of Lake Garda, beautiful cities of art like Verona, the city of love famous for Romeo and Juliet; Vicenza and its Palladian villas; Padua, the city of the fourteenth-century frescoes; the medieval Treviso, the city of taste with the famous Tiramisu dessert and the wine region of the Prosecco Hills of Conegliano Valdobbiadene. Whether mountains or lakes, lively beaches or hills, Veneto offers sporty and unforgettable vacations in natural surroundings, enjoying the Italian lifestyle.

Italy's Participation in WWSE 2021

For the 2021 edition, Italy participated in the expo as Country of Honour with a Pavilion organized by ITA – Italian Trade Agency, the Embassy of Italy to P.R.C. and the China-Italy Chamber of Commerce.

The exhibiting space covered an area of about 500 square meters within which visitors came across world-leading Italian products and services and got to know some of Italy's most renowned tourist destinations.