Roadshow: How to Best Sell Food & Beverage Products to China, June 5th-8th, Italy_Post Event

Dear Members and Friends of CICC,

From June 5th to June 8th 2017, the China-Italy Chamber of Commerce, in cooperation with the EU SME Centre, Regione Emilia-Romagna, Assolombarda Servizi and Confindustria Centro Nord Sardegna, organized the Roadshow How to Best Sell Food & Beverage Products to China. The event aimed at offering the participants an accurate overview of China's current F&B market, in order for them to know and understand the latest trends in consumer tastes and spending, as well as deepening their knowledge on the necessary steps to start and develop one's business in China.

The main themes of the Roadshow were presented by Pablo Recio Gracia, EU SME Centre Expert with an extensive experience in supporting European small businesses in the Chinese market, particularly in the food and drink sector.

The Roadshow was held in three Italian cities: in Bologna on June 5th, in Milan on June 6th and in Cagliari on June 8th.

Bologna                                                                Milan

Cagliari

​The attendees of the three dates of the Roadshow included not only F&B-related companies, but also representatives of Italian consortia and Regional Government.

The China-Italy Chamber of Commerce would like to thank all its partners and the participants for their support to this event.

Kind regards,

The CICC Team