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The China-Italy Chamber of Commerce’s Quality Council is pleased to invite you to the series of seminars “Entering China through Digital”. The four-session course is aimed at export managers and digital business developers in the West who are looking to unlock the secrets of the world’s biggest consumer market, China.
To enter China in 2022 means to master the use of e-commerce and digital marketing. The course will cover the latest trends and opportunities of the Chinese digital landscape, relying particularly on stories of brands who are selling online in China, as well as service providers that will show best practices across different industries.
The program of the course:
• Session one: Intro to China -Why the world's biggest market is also the hardest to understand - March 2nd
• Session two: China Digital Business- How to plan a China entry strategy through digital in 2022
• Session three: E-commerce in China - Platforms, marketplaces, and their peculiarities
• Session four: Marketing in China - Content and influence and how to use it to sell
#1 Intro to China - Why the world's biggest market is also the hardest to understand, March 2nd 2022
During session one, Mr Andrea Fenn, co-CEO of Adiacent China, Mr Antonio Colaci Vintani, Director of Digital Asia-Pacific of Value Partners, and Ms Josephine Wong, Vice President of Permira Advisers, will introduce digital China and its latest trends as a first step to plan a successful entry strategy into China in 2022.
16:00 - 16:05
Welcome speech, Mauro Maggioni, CICC Board Member in Shanghai
16:05 - 16:50
Intro to China - Why the world's biggest market is also the hardest to understand, Andrea Fenn, co-CEO Adiacent China
16:50 - 17:10
Entering China - Challenges and opportunities, Josephine Wong, Vice President of Permira Advisers
17:10 - 17:40
How do Chinese consumers think - The digital customer journey in 2022 China, Antonio Colaci Vintani, Director of Digital Unit Value Partners Hong Kong
17:40 - 18:00
Webinar language: English
Don’t miss out on this webinar to apprehend valuable insights on the China market! We look forward to a lively, provocative and interactive session with you!
Interested in joining? Scan the QR code to sign up!
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