Publication of CICC Member’s Case Study “Brazzale Group & Jikang Food Co., Ltd.: Cheese Production in China”

Dear CICC Members and Friends,

The China–Italy Chamber of Commerce is glad to inform you of the publication “Brazzale Group & Jikang Food Co., Ltd.: Cheese Production in China”, a case study conducted by CICC Member Jikang Food in collaboration with CICC as part of the Chamber’s activities as implementing partner of the EU SME Centre.

Abstract:

Brazzale Group is a family-owned company. Brazzale family has been operating in dairy industry since 1784 and represents the oldest Italian company in the sector. The Group entered China in 2013 buying an existing small factory producing natural fresh cheese based in Beijing. Beijing Jikang Food Co Ltd now operates as Brazzale’s subsidiary.

Facing many challenges and seizing the opportunities in the Chinese cheese market, Jikang Company has developed a successful business that has now been running for five years. The strengths of the company are its continuous quest for high quality and innovation and its adaption to the Chinese consumers’ demands.

Click here to download the case study.

The EU SME Centre  is a European Union funded initiative helping SMEs get ready to do business in China. Located in Beijing, the Centre provides practical information, confidential advice, and training in the areas of business development, legal issues, standards and HR to facilitate market access for European SMEs. The Centre also acts as a platform to facilitate coordination amongst Member State and European public and private sector service providers to SMEs.