New Journey: ASK Ningbo Relocates to New Facility in Ningbo

On January 9, 2025, ASK's Asia-Pacific headquarters, ASK Ningbo, celebrated a significant milestone with its official relocation to a newly built, state-of-the-art facility at 199 Hushan Road, Daqi Street, Beilun District, Ningbo, Zhejiang Province. This move not only marks a pivotal moment in ASK’s growth within the Asia-Pacific region, but also represents a major enhancement in production efficiency and a substantial advancement in R&D capabilities.

Celebrating the Relocation – A New Chapter

To commemorate this important achievement, ASK Ningbo hosted a grand opening ceremony on the same day. The event was attended by ASK Ningbo’s branch leaders, senior executives from the global group, officials from the China-Italy Chamber of Commerce in Zhejiang, business partners, and media representatives. The ribbon-cutting ceremony served as a symbolic highlight of this momentous occasion.

Alberto Bianchi, CEO of ASK Global, emphasized the significance of the relocation and expressed great enthusiasm for the opportunities it would unlock.

Alberto Bianchi, ASK Global CEO, expressed great importance and anticipation regarding this relocation: "This new state-of-the-art plant reflects our corporate strength and confidence in the future. ASK's fully owned facility in Ningbo marks our long-term commitment to China, enabling us to boost production capacity and meet growing market demand."

Maurizio Barolo, Promoter of the China-Italy Chamber of Commerce Zhejiang, stated: "As a representative of CICC, l am deeply honored and delighted to personally witness the development and remarkable achievements of Italian businesses in China. ASK is a model of friendship and cooperation between our two nations. Here, l sincerely wishes to ASK continued success, breaking new ground, and embracing an even brighter future."

Nancy Fang Xiaozhen, Project Leader of ASK Lingfeng, highlighted: “ASK Ningbo, as the Group's China headquarters, is committed to innovation and providing cutting-edge sound and communication solutions for the global automotive industry: The opening of the new factory not only marks a fresh beginning for ASK Ningbo but also reflects our commitment to our employees. We will continue to build a more comfortable and efficient working environment, fostering mutual growth for both the individuals and the company."

Following the event, guests were guided by staff to experience the ASK production lines and the sound system’s real-vehicle effects. They also toured the product showroom, gaining a comprehensive understanding of ASK’s technological charm and exceptional quality.

Giovanni Riva, Director of Global Business Development at ASK Group, delivered a heartfelt toast during the luncheon: "Every step of ASK’s growth has been supported by the trust and strong backing of all of you present here today. The opening of ASK Ningbo’s new factory marks the result of our collective efforts and a new chapter of anticipation for future collaboration. At this moment, I invite you all to raise your glasses – to a new beginning for ASK Ningbo and to our continued partnership and lasting friendship."

Ningbo New Plant: Strengthening APAC Production and R&D Capabilities

Since entering the Chinese market in 2006, ASK Ningbo, as the Asia-Pacific headquarters of ASK Group, has been committed to developing the Asian market and has become the production base for the group’s automotive audio products. To better meet the growing demands of the Chinese automotive market, ASK Ningbo’s new modern facility is equipped with advanced production equipment and technology. It also houses a world-class R&D team, and an efficient production management system. This will greatly enhance ASK’s production and R&D capabilities in the Asia Pacific region, providing more reliable and efficient customer solutions. The interior and exterior design of the new headquarters is inspired by ASK products, reflecting the company’s relentless pursuit of innovation, detail, and quality, while fostering a relaxed, reliable, and people-oriented work environment.

Looking forward, ASK will continue to uphold the corporate philosophy of "Innovation, Quality, Service," constantly improving its competitiveness and service levels to contribute more to the development of the global automotive audio and communications industries.