CICC Supports Chengdu Florentia Village’s "Taste of Italy"

On September 27th, Chengdu Florentia Village Luxury Designer Outlet proudly launches the “Taste of Italy”, bringing together authentic Italian flavors and Sichuan culinary traditions in a grand cultural celebration. Marking the 55th anniversary of diplomatic relations between China and Italy, the event is guided by the Chengdu Municipal Bureau of Commerce, the Chengdu Municipal Bureau of Expositions, and the People’s Government of Pidu District, with the support of the Consulate General of Italy in Chongqing and the China-Italy Chamber of Commerce.

The following guests attended the event: Mr. Fabio Schina, Consul General of Italy in Chongqing; Mr. Maurizio Lupi, CEO of Florentia Village and RDM Asia; Mr. Huang Xiaocheng, Member of the Standing Committee of the Communist Party of China (CPC) Pidu District Committee and Chairman of the Pidu District General Trade Union; Ms. Wu Jin, Director of the Commerce Bureau of Pidu District; and Mr. Veron Wu, General Manager of Chengdu Florentia Village.

The “Taste of Italy” gathers Italian brands jointly invited by Florentia Village and the CICC including iconic gastronomic names such as Venchi, FABBRI, Aperol Spritz and BUONISSIMO, as well as Italian lifestyle and fashion labels such as De'Longhi, Smeg and Bialetti. In addition, two Italian wine merchants, Memory of Sicily and YiShe, in collaboration with the world-renowned wine and spirits fair Vinitaly, make their appearance on the event.

The FV “Taste of Italy” is innovative step by Chengdu Florentia Village in integrating commerce, culture, and tourism, providing a valuable model for Pidu District’s cultural and tourism economy. Looking ahead, Chengdu Florentia Village will continue to embrace innovation, deepen the integration of business and culture, and deliver more enriching leisure shopping experiences. Rooted in the dynamic Southwest, the luxury designer outlet is committed to curating a new landmark for premium retail and cultural tourism.

And also to give back to Florentia Village customers, a variety of exclusive shopping rewards are being offered: Spend RMB 888 in a single transaction to enter a lucky draw and win prizes such as the iPhone 17 Pro Max or RMB 1,000 vouchers. Accumulate RMB 1,688 in purchases to receive a voucher package worth RMB 150. Spend RMB 1,288 in a single transaction to enjoy a complimentary serving of authentic Italian gelato. Online, Chengdu Florentia Village’s official Douyin livestream will offer special voucher bundles: spend RMB 299 to receive RMB 350 in value, or RMB 1,000 for RMB 1,100 in luxury brand vouchers. In addition, Pidu District government-issued cultural tourism vouchers can be redeemed at the outlet during the event, further boosting visitor enthusiasm.

The “Taste of Italy” will run through October 8, concluding on the final day of the National Day holiday. We kindly invite the members and friends in Chengdu and Southwest China to visit Chengdu Florentia Village to immerse themselves in the charm of Italian culture, and savor the unique fusion of Sino-Italian flavors!

About Chengdu Florentia Village

To give back to Florentia Village customers, a variety of exclusive shopping rewards are being offered: Spend RMB 888 in a single transaction to enter a lucky draw and win prizes such as the iPhone 17 Pro Max or RMB 1,000 vouchers. Accumulate RMB 1,688 in purchases to receive a voucher package worth RMB 150. Spend RMB 1,288 in a single transaction to enjoy a complimentary serving of authentic Italian gelato. Online, Chengdu Florentia Village’s official Douyin livestream will offer special voucher bundles: spend RMB 299 to receive RMB 350 in value, or RMB 1,000 for RMB 1,100 in luxury brand vouchers. In addition, Pidu District government-issued cultural tourism vouchers can be redeemed at the outlet during the event, further boosting visitor enthusiasm.