DIGITAL MARKETING SPECIALIST

The digital marketing specialist is a key role for the development of the company on the Chinese market and will be responsible for the digital marketing activities in China.

He/She must have good knowledge of the digital marketing tools, with a special focus on analytics and advertising. He/She must be able to work easily on the main platforms in China and be the main technical reference in the agency.

He/she will report directly to the Country Manager China.

In details he/she will have the following duties and responsibilities:

• Define together with the Country Manager and implement the buying strategy on the main platforms
• Create, manage and optimize ppc campaigns on the digital platforms
• Create, manage and optimize display and social campaigns
• Performances’ measurement with analytics tools
• Create reports and analysis
• Supervise SEO analysis and optimization activities