Postponed | Italian F&B Experience – 2022 Roadshow, March 13th, Shanghai

The China-Italy Chamber of Commerce (CICC) regrets to inform that, due to the current Covid-19 situation, the “Italian F&B Experience - 2022 Roadshow”, originally scheduled for March 13th 2022, has been postponed to a future date. We will notify you of the updated date as soon as it will be confirmed.

We apologize for any inconvenience.

The CICC Team

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The Food and Beverage Working Group (FBWG) of the China-Italy Chamber of Commerce (CICC) is glad to inform you that we are organizing, with the support of the Consulate General of Italy in Shanghai, a B2B/B2C event – the “Italian F&B Experience – 2022 Roadshow”.

The pilot event will be held at CieCAS Shanghai (1/F, Bldg B, Zhongshan International Plaza,789 Tianshan Xi Lu, near Xiehe Lu / 天山西路789号中山国际广场B幢1层, 近协和路) on Sunday, March 13th 2022, from 10:30 to 18:00.

During the roadshow, you will be able to participate in a B2C with the possibility of selling your products and in a B2B with the opportunity to dialogue with distributors and Food and Beverage experts.

Italian operators in the F&B sector will exhibit their authentic Italian food products and prepare traditional Italian dishes.

During the roadshow, there will be cooking lessons, master classes and interactive activities, thanks to which you will have the opportunity to learn more about authentic Italian food products, expand your network of contacts and, of course, taste real Italian food and wine.

The event is free of charge and open to all CICC Members and non-Members and to all Italian food and wine lovers.

Interested in joining? Scan the QR code to sign up!

AGENDA (draft)

10.30

Open Market 

11.00 - 12.00

Italian Pasta Cooking Class

12.30 - 13.30

Pizza Workshop

13.30 - 14.30

Lucky Draw (first part)

14.30 - 15.30

Coffee time

15.30 - 16.30

Wine Masterclass 

16.30 - 17.00

Lucky Draw (second part)

17.00 - 18.00

Cocktail

What are the goals?

VALUE authentic Italian food and wine productions and introduce their qualities;

INCREASE Chinese consumers’ awareness of authentic Italian products;

ENHANCE the visibility of Italian companies in the F&B field in China.

By participating in the event, you will be able to:

EXPERIENCE authentic Italian F&B products through interactive activities;

LEARN more about Italian F&B;

NETWORK with other Operators in the F&B sector in China and expand your contacts.

Introduction of CieCAS

CieCAS is a dual education provider focusing on food and beverage development. It offers professional and lifestyle classes. Learning and using it immediately in life is what CieCAS stands for.

CieCAS is located in Zhongshan International Plaza, Building B, 1st Floor, No. 789 West Tianshan Road, Shanghai (close to Song Hong Metro Station, Metro Line 2, exit 4). Please visit CieCAS website if you would like to know more about what CieCAS has to offer: www.ciecas.cn, or contact us: 4008218929

Not a Member yet? Learn how to join the Chamber here: http://www.cameraitacina.com/en/content/join-chamber-new-member. For assistance regarding membership, contact us at: 0086-10-85910545

CICC Working Groups

The Working Groups bring together representatives of companies operating in the same sector or located in the same geographical area. The aim is to share information, resources and ideas, organize relevant activities for the companies, and build sectorial expertise within the CICC in order to attract interest both in China and in Italy to benefit companies not present on Chinese territory yet.

To consult CICC Working Groups' General Rules please visit: http://www.cameraitacina.com/en/content/general-rules#

Know more about F&BWG

The F&BWG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.

Despite the F&B is one of the most fragmented and challenging sectors, it represents an incredible opportunity for Italian companies. This is why the China-Italy Chamber of Commerce has decided to establish a dedicated working group.

For companies based in China, the F&BWG mainly focuses on sharing information, best practices and contacts. For Italian companies not yet operating in China, the F&BWG plays a mentor role to help them to approach the market and launch their activities.

The CICC Team