IPR Protection Strategies for Design

The workshop IPR Protection Strategies for Design, supported by the European Chamber of Commerce and the German Chamber of Commerce in partnership with the German Centre for Industry and Trade Beijing, is open to European SMEs and intermediary organisations.

Event Description

In China gaining legal protection for product and packaging designs is very different from Europe leading to many questions for European businesses operating in China:
-How can I protect my design from being copied?
-What is the difference in protection offered by design patent and copyright?
-Can I protect a design if it has already been sold in another market?
-What about software design?

This training will provide the answers to such typical questions and provide a framework to develop a strategy for effectively protecting existing and future designs. The training will also feature an interactive exercise which will provide practical experience of developing a design protection strategy.
This training is suitable for companies in the creative sector but equally for any company investing in product or packaging design.

Speaker Biographies

Reinout Van Malenstein
Before joining the China IPR SME Helpdesk, Reinout has gained working experience as an IP lawyer in the Netherlands, working for a ‘Magic Circle’ law firm and after that as the head of the China desk at a Dutch law firm. He also worked as a delegate of the EU China Co-Reach IPR project and as a researcher and lecturer of Utrecht University in The Netherlands.
Reinout is a Dutch citizen, and speaks English, Chinese, Dutch and German. He holds a Master of Laws in Chinese Law from Peking University and a Master of Dutch Law in Civil Law, specializing in Intellectual Property Law, from Utrecht University. Reinout is also a guest lecturer of various prestigious Chinese and European Universities and Institutions.

For further information click here.

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