How to Prepare for Trade Fairs in China: Selection Advice, Negotiation Tips and IP Protection

The China Italy Chamber of Commerce (CICC) is delighted to invite you to join a half-day training seminar organized by the EU SME Centre and the China IPR SME Helpdesk on 2nd March in Brussels to learn all you need to know about preparing for trade fairs in China. 

During this seminar, the EU SME Centre’s expert Rafael Jimenez, alongside Simon Cheetham, Team Leader of the China IPR SME Helpdesk, will share their insights on the following topics:  

What to do in preparation for a trade fair in China?
Which fair should I choose to attend in China?
Practical tips for business negotiation in China
Key protection measures SMEs can take before attending trade fairs in China
Collecting evidence of IP infringements

Agenda:

09:00 - 09:30   Registration and networking
09:30 - 10:30   How to Prepare for a Trade Fair in China: Before, During and After the Event, by Rafael Jimenez, Business Development Advisor, EU SME Centre
10:30 - 11:30   How to Protect Your Intellectual Property at Trade Fairs In China: Common Issues, Strategies and Enforcement, by Simon Cheetham, Team Leader, China IPR SME Helpdesk
11:30 - 12:00   Q&A

RSVP:

registration@eusmecentre.org.cn