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The China-Italy Chamber of Commerce (CICC), together with its Quality Council (QC), is pleased to invite you to the third session of the seminar series “Corporate Communication Content” to be held on Wednesday, February 8th, both online and offline in Shanghai.
The series is aimed at companies of industrial sectors wishing to gain a deeper understanding of the best marketing practices to promote their business in China. Each session features a single speaker sharing their experience and providing valuable insights on a significant marketing tool; our experts delve into the topics of marketing strategy, creative content creation and social media management, to name a few.
The third event of the series will be held with Carlotta Godio, Co-founder and GM at FLATMIND Productions, as special guest, and Giada Piccinini, CICC Board Member and Head of GWA - Greatway Advisory, Shanghai office, as moderator.
B2BRAND Video Tips: Get started implementing your video strategy!
Given as a fact, you can’t afford not to have a video strategy today, despite what is your business! This lecture will give you a full toolbox to start or to implement your video content, including do's and don’ts and some ideas of creative content for corporate productions.
Co-founder and GM, FLATMIND Productions
With an educational background in Chinese Culture, Carlotta is enabled to embrace her almost 20 years of living and working life in China with total passion.
Carlotta is the co-founder of FLATMIND Productions: a video agency with more than 15 years of experience in Chinese and Western markets, FLATMIND is passionate about telling unique stories through corporate and promotional videos to be used as marketing and communication tools.
Creating FLATMIND Chinese branch from scratch, building and managing her team and taking care of the business development, shaped her into becoming an expert in campaign/visual project & production, and a well-known creative mind with insightful planning and execution skills.
FLATMIND is nowadays a distinguished and reliable high-end agency working for some of the most prestigious brands belonging to a very diverse range of industries, spamming from fashion and lifestyle to industrial sectors like mechanical, automotive, chemical, and pharmaceutical.
Date: Wednesday, February 8th, 2023
Time: 6:30-9:00 pm (Beijing Time)
Offline at FLATMIND Productions (Yuyao Road No. 420, Bldg. 1, Room 201, 200040 Shanghai / 余姚路420号1号楼201室)
Online via Zoom
Offline: 120 RMB for CICC Members / 180 RMB for Non-Members
Online: Free of charge
Interested in joining? Click here to sign up!
Any questions? Contact us at email@example.com.
PROGRAM OF THE COURSE
• Session #1 “How to build a communication strategy for an OEM product” by Flavia Cusaro, Studio Volpi
• Session #2 “The world of events” by Alberto Sanseverino, Publicis Luxe Events
• Session #3 “Corporate creative video content” by Carlotta Godio, FLATMIND Video Productions
• Session #4 “Art as a marketing tool” by Davide Quadrio, Arthub
• Session #5 “The usage of social media in China”
KNOW MORE ABOUT THE QUALITY COUNCIL
The Quality Council is a council created by the China-Italy Chamber of Commerce on Luxury Living, Fashion, Luxury and Premium Goods, Design, and Lifestyle, with the aim to support Italian companies in their business in China and helping them to tackle China and raise awareness about this market speed, magnitude, and complexity.
Since its establishment, some of the activities promoted by the Council include the support of 2020 Business Dialogue; a live-streaming session held for Italian brands on the occasion of the 2020 Tmall Single Day commercial festival; a panel discussion along with Confindustria about entry strategies into China; various seminars in the areas of IP protection, e-commerce, and digital ecosystem.
Quality Council is currently composed of a team of professionals and entrepreneurs who directly operate in luxury goods, fashion, digital, interior design.
Shanghai office of the Chamber welcomes any proposal or request of information pertaining Quality Council at the email address QualityCouncil@cameraitacina.com.
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