Brand Watch Series: Workshop with illycaffè - Shanghai, May 9th

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the workshop illycaffè on May 9th from 4:00 to 5:00 PM (Beijing Time), corresponding to 10:00 to 11:00 Rome Time. This is the fourth event of our Food and Beverage Working Group’s (F&BWG) Brand Watch Series.

The Brand Watch will offer a space for discussing with illy’s brand representative Walter Lumino the key strategies implemented for the brand’s success along with the needs and challenges, with the aim of establishing a consensus on how to best promote Italian companies in the Food and Beverage sector in China.

The workshop will take place both online and offline in Shanghai.



illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. It produces the unique illy 100% Arabica blend made of 9 of the world’s best selections of Arabica, with a constant eye towards innovation. 

The bestowing of the first “Ernesto Illy Award for quality espresso coffee” in 1991 in Brazil and the “Ernesto Illy International Coffee Award” in 2017 symbolize its commitment to coffee growers, to whom illy pays a premium price for quality coffee.

Since 2013, illycaffè has been recognized as one of the 2023 World’s Most Ethical Companies for eleven consecutive years. In 2021 it became the first Italian coffee company to obtain B Corp international certification thanks to its commitment to abiding by the highest environmental and social performance standards.



(Beijing Time)


4:00 - 4:10 PM

Introduction of the F&BWG and of the guest speaker with Cristina Corsini, Coordinator of the F&B Working Group and CEO of Good Italy Group

4:10 - 4:50 PM

Presentation with Walter Lumino, Managing Director for illycaffè China

4:50 - 5:00 PM





Walter Lumino

Managing Director for illycaffè China



Date: May 9th, 2023

Time: 4:00-5:00 PM (Beijing Time); 10:00-11:00 AM (Rome Time); registration starts at 3:30 PM

Venue: Room 506 No.500 West YanAn Rd, Changning District, Shanghai | 上海市长宁区延安西路500号嘉宁国际大厦501-503、506室

Event fee:

Online session: Free of charge

Offline session*: Free of charge (CICC Members); 200 RMB (Non-Members)

*Only 10 seats available, priority given to CICC members

Language: English


Interested in joining? Click HERE to sign up!

Any questions? Send us an email at




Brand Watch is a format of hybrid seminars (online and offline), jointly organized by the CICC Food and Beverage Working Group (F&BWG) and the Intellectual Property Working Group (IPWG). Its aim is to showcase the best practices of marketing/business strategies of well-known international and local brands in China.


Do you want to be the protagonist of the next Brand Watch?

If you are a company sectoring in the Food and Beverage and you want to be part of the next upcoming seminar, write an email to



The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce has developed a WeChat Mini Program dedicated to the companies that are part of the group.

The main goal of the WeChat Mini Program platform is to allow the F&BWG Members to virtually showcase their brands and products, offering links to external websites for e-marketing or sale.

To learn more about the Mini Program and find out how to join it, contact us at

To visit the Mini Program, scan the QR code below:



Event language: 

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