Beijing

  Training Goals   With more than 526 billion internet users and USD 310 billion in E-Commerce transactions in the past year, China is now the largest E-Commerce market in the world.   The Chinese E-Commerce market is dominated by local players, most of which have no presence in the western world.   Who should participate?   This training session targets any brands or merchants with an E-Commerce or Digital project on the Chinese market.   Training Agenda   Market Insight: - What are the attributes of this market? - Who are the Chinese Internet users? - Who are the Chinese online buyers? - Focus on the mobile market in China - Market Size - Market Growth - Why does the Chinese consumer buy online?   Digital Landscape: - Who are the main players on the Chinese Internet & E-Commerce Market? - What do Chinese users do on the Internet? - A very specific and local market - Baidu : The leading search engine in China - Social networks are very important in China - Weibo & Wechat Focus - Payment Methods in China - BBS Importance in China - Mobile Shopping   Marketplaces: - The major importance of E-Marketplaces in China’s E-Commerce scene - Business models of the E-Marketplaces in China - Tmall/Taobao Focus - Merchandising & Advertising on E-Marketplaces   OmniChannel: - Omnichanel in China - Times are changing - Users Scenarios of the China Omnichannel - How should retailers deal with Omnichannel in China?   Digital Marketing in China: - What are the leverages for a successful internet strategy in China? - SEO & Content Marketing in China - SEM & Online Advertisingin China - Social Marketing - Direct & Email Marketing   E-Commerce Platforms in China: - Which technology fits which needs in China - Specificities of your E-Commerce platform in China - Hosting - Step by step : How do I build my E-Commerce website ? - IT & 3rd party system integration (ERP, CRM, etc..)   E-Commerce Operations: - Import - Logistics - Shipping - Catalog - Digital - Customer service   Digital IQ in China   E-Commerce Strategy & Case Studies: - Successful Case Studies   Budget: - Budget planning - A typical business plan for E-Commerce   A practical example: "My pants company would like to sell online in China": - Step by Step - A brief competitor analysis - A first eCommerce strategy - Costing and budget planning - KPIs - Business plan   Facilitator:   • Cyril Drouin Bysoft China Founder & CEO - Senior E-Commerce Consultant   Over 15 years of consulting dedicated to E-Commerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese E--Commerce. Actively speaking & training for conferences and high-level training sessions.   Working with brands in China on eCommerce Strategy / E-Commerce Platform Building (website & marketplace) / E-Commerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile.   Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT    To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.       

  Objectives:   • Asking Questions and Funnelling • Problem Identification and Generating Options • PDAC Method of Writing Emails and Proof Reading • Develop templates for 4 common communiqués • Active Listening: LISTENER   Who should attend ?   Secretaries and support staff who are responsible for communicating the right message to internal and external customers. Why should you attend ? An interactive class of self-analysis for secretarial staff. The course begins with trainees reviewing their own communication style and providing peer feedback. Trainees will be exposed to effective communication styles and how to prepare messages before delivering it, while also considering the receiver`s positi.   Facilitator: Alistair McArthur Mr. Alistair McArthur has trained thousands of executives and staff around China and Asia. He has spent over 12 years based in China in both a business environment and facilitating professional development skills, interpersonal skills, and persuasive speaking, while also working with organizational leaders.   To register please fill in the form and send it back to info@cameraitacina.com.   Completion Certificate is provided.    

    PRACTICAL PURCHASING SKILLS How to become a purchasing expert   Why this event?   Many procurement organizations have not yet reached the required maturity level to achieve their demanding targets. To improve this situation, the practical purchasing capabilities of the employees have to be constantly further developed. This includes both soft and hard skills, which in combination are the key to success for every purchasing organization. Read the full description of this training!   Save the date:   May 20th-21st 09.00 am - 05.00 pm (2 days) @ Landmark Tower II Unit 321, 8 North Dongsanhuan Road 100004, Beijing     To register please fill in the registration form and send it back to info@cameraitacina.com