Live e-commerce “Close to Italy”'- 6 November 2020

Dear Members and Friends,

Friday, November 6, 2020 China Media Group in collaboration with the China-Italy Chamber of Commerce and the TMall platform is organizing "Close to Italy", a live streaming e-commerce event in the framework of the CIIE in Shanghai.

Since April 2020 CMG has hosted 28 live E-Commerce and sold many billions CNY, with an average of 59 million viewers. This is the first in history that CMG are doing the live E-Commerce internationally. Italy, which this year celebrates 50 years of bilateral diplomatic relations with China, has been chosen as the first country.

The initiative aims to promote "Made in Italy" products through the main state media company that produces and broadcasts high quality television and radio programs (CMG: CCTV, CRI and CNR).  During the live streaming E-Commerce, broadcast by CCTV and their media platforms including Cinitalia APP, Yangshixinwen APP, Weibo, Douyin that enjoy the visibility of millions of followers, a limited number of Italian companies have the opportunity to sell their products.

The live streaming is conducted by TMALL's most famous KOL, Austin Li 李佳琦, flanked by one of the CCTV's most well-known and renowned presenters: KangHui康辉. The event is attended by the Italian Ambassador to the People's Republic of China, Luca Ferrari, Massimiliano Tremiterra, Trade Commissioner at ITA Italian Trade Commission office in Shanghai and the Secretary General of the China-Italy Chamber of Commerce, Giulia Gallarati

The participating CICC member’s companies are: Barilla, Ferrero, Golden Goose, Luxottica, Marvis, Moschino and Rilastil.

Kind Regards,

CICC Team