FINAL CALL! SUBSCRIBE NOW! The Italian way - Gateway to Italian Services in Shanghai 2nd Edition

13 January 2010


the Italian way
Gateway to Italian Services in Shanghai
2nd edition

Dear Members,

The China-Italy Chamber of Commerce wishes to inform our Members that the FINAL CALL to subscribe to the second edition of the Italian way - Gateway to Italian Services in Shanghai is by the deadline of January 20th, 2010.

First Edition - facts & figures:
Publication time: Oct. 2009 till March 2010
Distribution: 4000 printed copies in Shanghai distributed through the Institutions of Sistema Italia; 2000 printed copies in Italy distributed through Assocamere network; 30.000 e-copies distributed through the website and to the CICC Mailing Network both in China and overseas
Media coverage: to download the press releases collection, please click link 1 (October press clipping), link 2 (November press clipping)

Second Edition - facts & figures:
Publication time: March 2010 till end of Expo 2010
Distribution: 8000 printed copies distributed in Shanghai through the Institutions of Sistema Italia and at the Italian Pavilion; 20.000 printed copies distributed in Italy, of which 15.000 will be delivered to selected business addresses attached to the monthly magazine e`Italia (published by Italplanet, in partnership with Assocamerestero); expected 100.000 e-copies distributed through the website and to the CICC Mailing Network both in China and overseas


2009-08-14 The Italian way Cover.jpg

Exclusive benefit added value: all suppliers listed in the 2nd edition will be referred as "preferred service providers" to all entities and companies hosting their events at "the Italian way @ M House", the new initiative managed by CICC, an Italian Open Door House dedicated to the promotion of the Made in Italy during the 6 months of Expo 2010, a meeting point for Italian products offer to meet Chinese consumers demand!

A specific presentation of "the Italian way @ M House" project, and participation details, will be distributed to our Members and Network very soon.

Subscription to the Italian way 2nd edition is subject to specific requirements, as follows:

  • Each listing or ADV subscribing company is required to be a CICC regularly subscribed Member in 2010, by the time when the booking is made
  • Each listing subscribing company is required to have a fully operational office based in Shanghai, condition necessary to be able to provide timely services to any clients before and during the Expo 2010; for Member companies not having an operational office in Shanghai who anyway wish to use this tool to advertise their presence in China, the ADV subscribing option can be available at standard costs, but no inclusion in the industry listing, nor any mention in the "preferred suppliers" of the Italian way @ M house will be contemplated
  • Each listing subscribing company is required to provide services in one of the listed industries (see industry list below)
  • Subscription is subject to participation fees (see details below)

Industry Category Listing

Architecture & Design Services / Banking Services / Branding, Communication & Marketing / Business Consulting / Exhibition Organizers / Financial & Fiscal Consulting / Food & Beverage, Catering / Hotel & Hospitality / Insurance Services / IPR Consulting / IT Services / Legal Consulting / Logistics & Forwarding / Personal Care & Beauty / PR & Event Organizers / Travel & Tourism 

The listings will include below details for each company:
Company Name in Shanghai, and Company Logo
Contact person in Shanghai
Address in Shanghai (main headquarters)
Telephone and e-mail
Website (if any)
Activity short description

Languages will be English/Italian and Chinese.

Participating companies will be listed under category, by English name or transliteration in alphabetical order.

FINAL CALL - Second Edition Subscription Terms and Conditions

Members who intend to subscribe to this initiative for its second edition should send their written confirmation by e-mail to by Jan.20th, 2010, noon time.

Listing Options:
Each Member company can subscribe to be listed under one of above categories, according to their main industry.
In case of companies active in cross-industries (ie: an advertising company could also offer branding and marketing services, as well as graphic design), a multi-category fee is available.

Second Edition Subscription fees are as follows:

One category          RMB 6,000.00
Two categories       RMB 8,000.00
Multi-categories     RMB 10,000.00 (to a maximum of 3 categories)

Each subscriber will receive 15 / 30 / 45 copies of the pocket guide for their own distribution, according to each Subscription Package as above listed, accordingly.
Any additional copy can be purchased at RMB 50/each.

Members are kindly requested to settle relevant fees in cash or by bank transfer, within 5 workings days upon booking confirmation.

Advertising Options:
CICC Members can further seize the opportunities that the EXPO 2010 will generate, by advertising their services through specific adv pages in the Italian way pocket guide, for an eye catching visual effect!

All adv are available as inside-page, pocket guide size full page, full color, and specific techspecs (dimension, file type, resolution etc) need to be respected by the Member when submitting its ADV page file to CICC (adv non in conformity might not be accepted and subject to revision).
20 adv pages are available for sale, based on first-come first served basis, in progressive order.

Following packages are available:

One category + adv page           = RMB 10,000.00
Two categories + adv page        = RMB 12,000.00
3-categories + adv page            = RMB 15,000.00

ADV are to be booked and purchased by the FINAL CALL deadline of Jan. 20th, 2010, noon time.

For more information and subscriptions to the second edition, please contact Ms Elena Tosana, at 021.54075181, or write to

Bring your company expertise and skills to the attention of the Expo 2010 arena, subscribe now to the CICC Gateway and start walking the Italian way to the Expo 2010!



Camera riconosciuta dal Governo Italiano ai
sensi della Legge 1 Luglio 1970, n.518

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