广州

Developing a Strong IP Strategy for your SME It is important to realize that many of your company’s assets are considered IP. This workshop will help you to identify and determine the value of these assets. You will learn how to identify your company’s challenges in the Chinese IP landscape and will be provided with quick, cost-effective resolutions to protect your business. You will learn from real-life experiences from an SME operating in the PRD. Date: Tuesday September 23rd  Venue: The Canton Residence, No. 48 Haifeng Street, Zhujiang New Town, Guangzhou            广州市珠江新城海风路48号广粤天地广粤公馆 Price: Free of charge but only open to European SMEs and SME intermediaries upon written registration by email and approval from China IPR SME Helpdesk side. Seats are limited. * Definition of European SME: A company headquartered in Europe, employing no more than 250 people worldwide and with an annual turnover not exceeding EUR 50 million. Registration: Registration is mandatory. Please send an email to rsvp-china@china-iprhelpdesk.eu by September 19th. Agenda: 09:00 – 09:30 Registration 09:30 - 09:35 Welcome remarks European Chamber of Commerce 09:35 - 09:50 Update on the China IPR SME Helpdesk’s activities Judith van de Bovenkamp, Project Officer, China IPR SME Helpdesk 09:50 – 10:15 Developing a strong IP strategy for your SME Alice Li, Legal Advisor, Wragge Lawrence Graham & Co 10:15 - 10:45 Coffee Break (laptops available to play the Serious Game) 10:45 - 11:10 Case study: dealing with IP infringement from an SME perspective 11:10 - 11:30 Q&A Session 11:30 IPR One-on-one consultations sessions (optional) SPEAKER Alice Li, Legal Advisor, Wragge Lawrence Graham & Co Alice Li has more than 10-year’s working experience in advising foreign companies on all aspects of their contentious and non-contentious IP strategies in China. Alice is a legal advisor at Wragge Lawrence Graham & Co LLP, with strong experience in patent, trade mark and copyright litigation and enforcement strategies as well as experience in Geographical Indications, Anti-Unfair Competition Laws and other, less common, types of rights. Alice acted for clients in the FMCG, mobility, IT accessories, retail and food industries.