北京

  With low barriers of entry, a population with increasing disposable income, and a growing number of players in the field, the food and beverage (F&B) industry is becoming highly competitive in China for foreign companies. Thus, protecting brand image, guarding trade secrets, and maintaining market share are becoming essential for companies to distinguish themselves from the competition. In this webinar our expert will discuss ways European SMEs in the F&B Industry can protect their Intellectual Property Rights (IPR) in China. Additionally, our experts will address Geographical Indications (GI), which link a quality or characteristic of a product to its locality of origin, and provide practical information on how to deal with GI issues, such as through the use of collective trade marks in China.   This free webinar will take you through a range of simple, cost-effective measures to protect your intellectual property and your business in China. Get valuable insights from our expert, and ask him live questions during the webinar.   Register now by clicking here.    The China IPR SME Helpdesk is an EU funded project providing EU SMEs with free training, materials, online resources and first-line, confidential advice on intellectual property in China. Visit our website for more information: www.china-iprhelpdesk.eu

  The Italian Gala Dinner consists of an exclusive soireé, a good occasion to experience the real Italian lifestyle and to taste signature Italian food and wine. A night of networking and enterteinment with the Italian and Chinese business community.   Highlights of the evening will be:   The Italian band Nello and the Cats (NATC) Founded in 2010 in Shanghai their repertoire is mostly Italian rock and pop. Being already very popular in Shanghai, where they played in some major events like the opening of ENIT exhibition `Italy Comes to you` and the German Ball 2011, their performance at The Italian Gala Dinner will be their first time ever in Beijing.   Componenti del gruppo: Nello Del Gatto, tastiere e voce; Mirka Strano, voce; Marco Galluzzi, batteria; Francesco Rossini, chitarra; Fabio Buonomo, chitarra; Paolo Romano, basso.       The Huangmei Opera Originated from the regions of Anhui, Hubei and Jiangxi at the end of the 18th century, the opera is a form of rural folksong and dance. The music is simple and short and performed with a pitch that hits high and stays high for the duration of the song. Huangmei costumes are generally less extravagant compared to the other Chinese opera branches and greater emphasis is given on the singing. Being so different from the typical rhythmic Chinese opera makes the Huangmei Opera a unique one.   For further information, visit the website www.huangmeixi.com.cn/main.asp   Performers: Wu Mei Lian from Anqing (Anhui) Huangmei opera Theatre Wang Ze Xi from Anqing Zaifen Huangmei opera Art theatre                          During the evening, a rich lucky draw will be held!   Join us for the event!  

                                 Are pleased to invite you to an interactive and informative workshop on the major dos and don’ts for European SMEs involved in technology transfer projects in China. The workshop will be held at the Fraser Suites on 31 October in Chengdu. By attending this workshop you will: Learn how to protect your technology and know-how whilst maintaining competitiveness Find out how to prevent your trade secrets from becoming public knowledge through physical, technical and contractual barriers Discover more about the intellectual property landscape in China and how to register and protect your intellectual property Receive practical advice from a China IPR expert and have the opportunity to attend a one-on-one consultation session on your individual questions You are welcome to ask questions throughout the presentation and during the dedicated Q&A time or you may also book a private, one-on-one IPR Clinic session with the expert following the workshop. IPR Clinics: If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free 20-minute session with our qualified IP expert. To ensure you have a chance to meet with the expert, please book your session in advance by expressing your interest in your registration email. The IPR Clinic is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.   Speaker biographies: FABIO GIACOPELLO is partner at HFG Law Firm & IP Agency (China). He is a lawyer admitted to Italian Bar and specialized in Intellectual Property with substantive experience in litigation, anti-counterfeiting and IPRs acquisition and management.