SEMINAR | Travel Retail Marketing online & offline in Shanghai

The China-Italy Chamber of Commerce (CICC) together with its IQLC Working Group and with the cooperation of Alipay+ and Branding Records, are pleased to invite you to our next seminar event. The event will take place on 24 October at Alipay+ Office in Shanghai (No.447 North Nanquan Road - 上海市浦东新区南泉北路447号支付宝大楼S空间).

The event aims to highlight the vast possibilities and diverse tools within the Alipay ecosystem for travel marketing, specifically focusing on travel retail for Chinese tourists. We will explore the significant growth of Chinese tourism and how brands can effectively engage with this dynamic market.

During the event, we will explore the power tools such as precision targeting, Omni-channel campaigns, digital payment and Data management that Alipay + offers for luxury and retail brands, as well as attractions, thanks to partners who have a deep understanding of the platform and can provide consultancy to interested brands.

EVENT DETAILS:

• Date: October 24, 2024
• Time: 5:00 pm – 7:00 pm (Beijing Time)
• Format: Hybrid (Online & Offline)
• Venue for Offline participants: Alipay Office in Shanghai
• Online attendance: CICC Zoom platform (the link will be sent in due course)
• Address: Alipay S space, Pudong New District,No.447 North Nanquan Road上海市浦东新区南泉北路447号支付宝大楼S空间
• Target: Both CICC members and non-members

The event is mainly open to Retail, Luxury and Cosmetics brands. The number of seats is limited.

TICKETS

Click HERE to register

CICC Members: RMB 180

CICC Non-Members: RMB 230

Online Tickets: Free

AGENDA

5:00 pm - 5:30 pm Registration and brief internal Alipay company tour

5:30 pm - 6:30 pm Seminar talk

Introduction: IQLC Working Group presentation - Carlotta Godio, GM of FLATMIND Video Productions and Vice-Coordinator of IQLC Working Group

• Speaker 1: Chinese tourism and travel retail: insights and opportunities for the brands - Benedetta Farina, Associate Account Director & BD at Branding Records (Shanghai) Co., Limited
• Speaker 2: Asian Travel Retail inEurope: an unique perspective and business opportunity for brands - - Luigi Liu, Head of Southern Europe at Alipay+
• Speaker 3: Brandhub solution and showcase in travel retail - Nori Fu, Brand Operation Director at Ant Group IBG

6:30pm - 7:00 Q&A

ABOUT ALIPAY

Alipay is the leading digital payment platform in China,serving hundreds of millions of users, and connecting them with merchants and partner financial institutions that offer inclusive financial services and digital daily life services such as food delivery, transport, entertainment, and healthcare.

Alipay has been supporting brands aiming to reach Chinese tourists globally for years, and now, with Alipay +, it finally extends to travellers from many other parts of the world!

ABOUT BRANDING RECORDS

At Branding Records, we transform companies by designing best-in-class experiences, driven by strong creative that is rooted in technology, data, and informed strategy.

We combine our refined approach to Marketing, Strategy, Design and Execution into a single solution, creating unified brand experiences that change industries and foster meaningful relationships with users.

About Italian Quality & Lifestyle Council (IQLC)

A council about Luxury Living, Fashion, Luxury and Premium Goods, Design, Lifestyle, focus on Retail and Digital. Our objective is to facilitate business with China for CICC member or non member companies and individuals, in retail and consumer goods.