Italian Brands Growing in China: The ISU Case Study, August 27th

The China-Italy Chamber of Commerce (CICC) is glad to invite you to the workshop “Italian Brands Growing in China: The ISU Case Study” on Saturday, August 27th, 2022. This is the second event of our Food and Beverage Working Group’s (F&BWG) Brand Watch series. 

Why does an Italian company with a 160-year tradition in the production of cured meats move to China? How does it manage not to compromise quality? What difficulties did the company encounter? How does it meet the taste of the Chinese market and how does it deal with the challenge of eco-sustainability? During the event, Helmuth Senfter, President and CTO at ISU, will answer these and other questions by presenting the ISU case study.

The event will be held at ISU Artisan Salumi in Jiaxing, where the participants will be given the chance to visit the company facilities and taste its quality products.

A bus ride to Jiaxing and back will be provided (up to 15 seats available). Registration to the seminar is free of charge for CICC Members; Non-Members may also participate for a 200 RMB fee.

AGENDA
(Beijing Time)

Part I
10:00 am
Departure from Shanghai
11:00 - 11:30
Arrival at ISU Artisan Salumi in Jiaxing
11:30 - 12:00
Welcome coffee
12:00 - 13:00
Factory visit
13:00 - 14:30
Tasting lunch with ISU products

Part II  (online & offline)
14:50 - 15:00
Welcome remarks 
15:00 - 15:40
Brand Watch Session (online and offline) with Helmuth Senfter, President, and CTO at ISU
15:40 - 16:00
Q&A

Part III
16:30 - 17:30
Museum visit
17:30
Return to Shanghai

EVENT DETAILS

Date: August 27th, 2022
Time: 10:00 am - 5:30 pm (Beijing Time)
Place: Offline at Independent Salumi Union, Andong Road, 318, Economic & Technology Development Zone, Jiaxing City, Zhejiang 意口艺脍食品有限公司, 浙江省嘉兴市经济技术开发区庵东路318号 / Online via Zoom
Language: English 

Ticket Price 

OFFLINE*:
Members: Free of charge
Non-Members: 200 RMB
*Limited seats offline (up to 15 people). Reservations on a first-come, first-served basis with priority to CICC Members.

ONLINE: 
Members: Free of Charge
Non-Members: 150 RMB

Interested in joining? Click here to sign up!

Any questions? Send us an email at infoshanghai@cameraitacina.com

OUR HOST

ISU Artisan Salumi, crafted in China. Their parent company resides in Italy Alto Adige region; Their production plant operates in Jiaxing city, Zhejiang province, and their brand is ISU – INDEPENDENT SALUMI UNION. The owning shareholder, the Senfter Holding company, has more than 160 years of heritage in making cured traditional Italian Salumi meats. The fifth-generation family member Helmuth Senfter moved to China in 1995 to locally produce contemporary Salumi. He has chosen China as his second homeland, building his new family, his venture, and his dream there. Top-class ingredients and avant-garde facilities are their pride. It is their purpose to be independent and pioneers of uncompromising quality. It is their mission to be artisans and innovators, slow and sustainable. They offer the full range of Italian and European Style Salumi in China, from the round, delicate taste of “COTTI” to the intense, persistent goodness of “CRUDI” because everyone deserves to choose its best every day.

WHAT IS BRAND WATCH?

Brand Watch is a format of hybrid seminars (online and offline), organized by the CICC Food and Beverage Working Group (F&BWG). Its aim is to showcase the best practices of marketing/business strategies of well-known international and local brands in China.

Do you want to be the protagonist of the next Brand Watch?

If you are a company sectoring in the Food and Beverage and you want to be part of the next upcoming seminar, write an email to infoshanghai@cameraitacina.com