POST EVENT | Emerging from the Pandemic - The Future of China’s Luxury Consumer

The Italian Chamber of Commerce in Hong Kong and Macao and the China-Italy Chamber of Commerce (CICC), supported by their Retail & Luxury Committee and Quality Council, held the webinar “Emerging from the Pandemic - The Future of China’s Luxury Consumer”.

Ms Veronica Wang and Mr Pascal Martin, partners at OC&C Strategy Consultants, examined the Chinese luxury consumer trends that emerged in the two-year Covid-19 pandemic. OC&C Strategy Consultants is a global consulting firm focusing on strategy development, with a focus on consumer goods, retails, media & technology and B2B services.

Veronica and Pascal gave their observations from their experiences leading multiple projects in the luxury sector and from the findings of an extensive research survey recently conducted in China. They presented these survey findings and market insights to Altagamma members in Italy at the end of 2021, receiving very positive feedback.

Ms Veronica Wang, Partner at OC&C Greater China

Veronica has worked in strategy consulting for more than 12 years, specializing in consumer goods and retail sections, with a particular focus on luxury, fashion and beauty. Based in Greater China throughout her career, Veronica has developed deep knowledge and insights about the China market and Chinese consumers, advising a broad range of clients on their China/Asia market entry and growth strategies, including value proposition, assortment, pricing, distribution and marketing, etc.

Veronica also regularly leads market and consumer studies in China, publishing a series of reports including recent ones on Gen-Z Consumers, Post-Covid Market Trends, Luxury E-commerce, 2nd hand Luxury Market, etc. She holds a Master’s degree in Economics from Rensselaer Polytechnic Institute in the US and a Bachelor’s degree in International Finance from Fudan University in China.

Mr Pascal Martin, Partner at OC&C Greater China

Pascal started his consulting career with McKinsey in Los Angeles and Paris (1987-1993), then Booz Allen in Japan (1997-2003) and OC&C in Hong Kong since 2015, totalling 17 years in the consulting sector. He also held several senior management positions between consulting roles: CEO of Adidas Japan, Regional Director of M&S APAC, VP Strategy at Burberry APAC, CCO at Avon Japan (an interim role for a PE portfolio company) and CEO at Nissan Motors.

Based in Greater China over the past 12 years, after 13 years in Japan, Pascal is an Asia expert. He has been advising a broad range of clients - global groups, industry disruptors and PE investors - on strategy, operational improvement and transformation management in Luxury, Fashion and Sports Apparel, Footwear, Cosmetics, Wine & Spirits and Automotive industries.

Pascal’s consulting experience includes all aspects of market entry and growth strategies, including product, pricing, channel & route-to-market and digital & omnichannel, always rooted in a thorough understanding of consumer behaviour and trends. He holds an MBA from the Stanford University Graduate School of Business, as well as a Master’s degree in Economics from Sorbonne University and a civil engineering degree from Paris Ecole Speciale des Travaux Public.

The CICC Team