Developing brand equity through social media marketing

The China Italy Chamber of Commerce and MIP Politecnico di Milano have the pleasure to invite you to attend the seminar “Developing brand equity through social media marketing”, that will be held on Friday, September 5th at the Auditorium of the Italian Institute of Culture in Beijing.

Save the date
Friday, September 5th, 6:30 p.m.

Italian Institute of Culture, Embassy of Italy
Address: 2, Sanlitun Dong Er Jie, Chaoyang District, Beijing
意大利驻华大使馆北京市朝阳区三里屯东二街2号
Tel. 0086-10-65322187

Rundown:
6:00 – 6:30 p.m. Registration and welcome drink
6:30 p.m. Opening speech by Stefania Stafutti, Director, Italian Institute of Culture
6:40 – 7:30 p.m. Presentation by Giuliano Noci
7:30 – 8:00 p.m. Q&A

About the seminar:

Over the last few years companies have realized that Social Networks (SN) are a key components in people’s everyday life, thus affecting their preferences and buying decisions. Nevertheless, most of them still adopt the wrong approach about SN: indeed, they must be aware that social is more than communication just like the Internet is more than a medium.

In this perspective, the seminar aims at supporting, through case studies, executives in understanding how to set up a social infrastructure which contributes to increase the (product) brand equity.

The seminar will be held in English.

About the speaker:

Giuliano Noci, Full Professor of Marketing at Politecnico di Milano.

Short bio (En/Ch).

R.S.V.P.:To reserve your seat, please send an e-mail to info@cameraitacina.com by Thursday, September 4th.