Online Social Media as a Publicity Platform in China

Speaker:

Kai-Lung Hui- HKUST Professor.

About the speaker；Kai-Lung Hui is an associate professor in the Department of Information Systems, Business Statistics, and Operations Management at the Hong Kong University of Science and Technology. His research interests include information privacy and security, the impact of the media on consumer behavior, and social interaction. He had provided consulting services to Ministry of Law, Singapore and the World Intellectual Property Organization (WIPO)。

About the HKUST business school: Established in 1991, the HKUST Business School is recognized as one of the youngest and most respected in Asia. Accredited by both the US-based Association to Advance Collegiate Schools of Business (AACSB International) and European Quality Improvement System (EQUIS). HKUST programs are consistently ranked among the very best in the world by international media. The Business School currently offers full time and Part Time MBA program in Hong Kong and Shenzhen and Kellogg-HKUST EMBA program in Hong Kong.

Main Topics:

• Key characteristics of online social media.
• Impact of online social media on consumer behaviour: Evidence.
• Challenges in assessing the benefit of online social media.
• Utilizing online social media in marketing and publicity.

When:

Wednesday, March 28th from 14.30 to 17.30

Where:

R&F Building, R & F Center 2 Floor Meeting Room, 

No.10 Huaxia Road, Zhujiang New Town, Tianhe District, Guangzhou 510062

广州市珠江新城华夏路 10 号富力中心 2 楼会议室

Price:

• Members: RMB 100
• Non-members: RMB 160

Language:

English

Booking Deadline:

March 20th, 2012

Tickets are limited and they will be sold on first come, first served basis.

Best regards,

CICC Guangzhou