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Direct and Indirect Selling by FIE’s in the Chinese Market




08:00-08:30 Registration & breakfast 08:30-09:30 Presentations 09:30-10:00 Q&A

Renaissance Beijing Capital Hotel No. 61 Dongsanhuan Middle Road, Chaoyang District, Beijing 100022 北京富力万丽酒店 中国北京朝阳区东三环中路61号, 编号100022

Member: 200 RMB Non-member: 400RMB









Dear Members and Friends,


The China-Italy Camber of Commerce, The Benelux Chamber of Commerce in China, The French Chamber of Commerce in China, The Swedish Chamber of Commerce in China and Canada China Business Council, are delighted to invite you to a breakfast event on May 9:



Direct and Indirect Selling by FIE’s in the Chinese Market



China has been the “World Factory” in the past two decades but now this populous country is getting a new image of “Crazy Consumer” in spite of the worldwide economic slowdown.

Aware of the increasing consuming power of the Chinese market and increasing production costs in China foreign investors are no longer focused on the manufacturing of products in China but seek opportunities to sell products in the large Chinese consumer market. However, certain restrictions apply for foreign invested companies when selling their products. The seminar will address the legal and practical issues when selling in the Chinese market through different sales channels.


The seminar will cover the following subjects:

• Exclusive distribution/agency/wholesale/retail
• Direct selling (the incorporation and approval requirements for FIE’s and the prohibition of multi-layer marketing)
• Online selling trough registered websites (legal requirements: is a value added telecommunication license required?)
• Franchising

Also, the speakers will also briefly touch upon:
• Confidentiality of business secrets of foreign invested commercial enterprises (alternative confidentiality measures?)
• Non-compete clauses (do they work in practice?)

In addition, the seminar will provide the audience with a point of view from a Shanghai Chinese entrepreneur with respect to setting up and operating a franchise organization in the Chinese market.



Jan Holthuis: founding partner of HIL

Limeng Yang: legal adviser at HIL

HIL International Lawyers & Advisers was the first Dutch law firm to acquire a license to open a foreign law firm branch in China and is active in China since 1997. Jan and Limeng will address legalities in practice.


Nick Ai: deputy General Manager of Shanghai East Franchise Management Co. Ltd.

Mina Song


Shanghai East Franchise Management Co. Ltd has developed franchise networks in China for many years. Nick will share his experience in the practice and successful projects of local franchise business, which will enable the audience to gain a deeper insight into this industry. 


Room1612, Zhongyu Plaza, A6 Gongti North Road,
Chaoyang District, Beijing, P.R. China 100027
Tel: 0086-10-85910545
Fax: 0086-10-85910546

6-401, 4th floor, Block 6, Crea-Infinity,
No. 600 North Shaanxi Road, Jing'an District, Shanghai, 200041
Tel: 0086-21-61351313
Fax: 0086-010-85910546

Room 948, Garden Hotel, 368 Huanshi Dong Road, 510064 Guangzhou, P.R. China
Tel: 0086-20-83652682
Fax: 0086-20-83652683

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