Register for Online B2B Matchmaking | WWSE September 2nd-7th 2021

21 July 2021

 Dear Members and Friends,

The China – Italy Chamber of Commerce is glad to inform you that, in the framework of the World Winter Sports Expo (WWSE), Cassa Depositi e Prestiti (CDP) together with Bank of China (BoC) organize:



for Italian companies in the winter sports, mountain tourism, and related industries to facilitate business opportunities between Italian and Chinese companies in the sector


The B2B Matchmaking meetings will be held online to facilitate Italian companies unable to travel to China to attend the expo.   

The online meetings will be held along with a full set of onsite activities coordinated by the Italian Embassy in the P.R.C., in collaboration with the Italian Trade Agency (ITA), the China-Italy Chamber of Commerce (CICC), Confindustria and Assosport.

Company participation is free of charge upon registration at the following link by July 22nd 2021:

More details will be shared with the first 20 Italian companies registered in the event. In order to guarantee an effective matching with Chinese commercial counterparts, please state clearly your company business intention upon registration.

Please refer to the full notice (HERE)

About the World Winter Sports Expo (WWSE)

The WWSE will be held in Beijing, Shougang park from September 2nd – 7th  2021. Held within the China International Fair for Trade in Services (CIFTIS), WWSE is a major event promoting international winter sports and cultural tourism with exhibitions, industry forums and industry matchmaking opportunities. For the 2021 edition, Italy participates in the WWSE as “Country of Honor” with the Italian Pavilion gathering Italian companies in the field of mountain tourism and lifestyle, and winter sports.


The CICC Team

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