Italy: a Major Player in the WWSE Debates

06 September 2021


The World Winter Sports (Beijing) Expo 2021, the international exposition focusing on the winter sports industry, is currently taking place in Beijing Shougang Park.

Over the weekend, Italy continued to be an active player in the forums and business dialogues, participating with a key role in the WWSE debates on areas such as winter sports, tourism and the Olympics.

The expo is generating concrete interest in our companies and promoting future business opportunities with local players.



Mr Gianpaolo Bruno, Italian Trade Commissioner and Coordinator of ITA Offices in China and Mongolia


Mr Paolo Bazzoni, Chairman of China-Italy Chamber of Commerce


Mr Simone Sturla, Partner at Made With Italy - Mountain Lifestyle and Coordinator of CICC Sport and Tourism Working Group


Mr Remigio Brunelli, Vice Chairman of the Sports Forum of European Union Chamber of Commerce in China and Managing Director of Tecnica Group in China


Mr Claudio Raimondo, General Manager of Mondo Floorings (China)



About Italy's Participation in WWSE 2021

For this edition, Italy participates in the expo as Country of Honour with a Pavilion organized by ITA – Italian Trade Agency, the Embassy of Italy to P.R.C. and the China-Italy Chamber of Commerce.

The 20 Italian companies in the Italian Pavilion represent excellence in sectors such as systems engineering, ski equipment, sports products, tourism and lifestyle.

The exhibiting space covers an area of about 500 square meters within which visitors come across world-leading Italian products and services and get to know some of Italy's most renowned tourist destinations.


We express our thanks to all the companies in the Italian Pavilion.























The CICC Team

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