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First Week of the Italian Cuisine in China_POST EVENT

29 November 2016

Dear Members and Friends of CICC,

First Week of the Italian Cuisine in China was successfully held from November 21st to November 27th.

In such important occasion, the China-Italy Chamber of Commerce organized a series of events to promote the Italian Cuisine and culture thanks to the participation of Michelin-starred Chef Carlo Cracco. A special thanks goes to the Embassy of Italy in the P.R.C. and Italian Institute of Culture for their support.

"I am very happy to be here in Beijing for the First Week of the Italian Cuisine in the World Abroad. It is a great honor for me to represent my country during this visit that aims to raise the awareness of the Italian cuisine, food tradition, history and incredible products." - Chef Carlo Cracco

1) Show Cooking at CCTV: Chef Carlo Cracco shot 2 episodes of the CCTV program “Hui Jia Chi Fan”, a cooking show with about 30 million viewers in China. Carlo Cracco cooked and commented together with a "Chinese mama" and Chinese Chef Sun Lixin a selection of dishes from the culinary tradition of both countries (pasta all'Amatriciana and fried egg with Parmesan cheese for Italy). These two episodes will be aired on December 30th and January 6th at 6:30 pm;

2) The Food Design Laboratory: Held at the Italian Institute of Culture on November 25th, this seminary saw the participation of Chef Carlo Cracco, Professor Antonello Fusetti, and Architect Stefano Giovannoni, who presented the new frontiers of "functional food" and was the occasion to present Chef Cracco's book;

3) Show Cooking and Interview with LeTV: Chef Carlo Cracco joined Roberta Bari at the Chinese channel LeTV for the TV program LeTV MeiJiu, where a show cooking and interview took place. The interview was mainly focused on one of Cracco's signature recipes, the marinated egg, and was also the occasion for the Chef to share his impressions on Chinese pasta and the objectives of the First Week of the Italian Cuisine;

4) Lunch at the Ambassador's residence: On November 26th, Carlo Cracco had lunch at the residence of Ambassador of Italy Ettore F. Sequi, together with representatives of several Chinese and Italian media. He cooked a risotto with tomato, cumin and lemon;

5) 2016 Italian Gala Dinner - Tourism Awards: The CICC Beijing office signature event was held on November 26th at Park Hyatt Beijing. Representing the best occasion for the promotion of Italian culture and for the Chinese and Italian business communities to meet and network, the Gala saw the participation of 530 guests.

This edition celebrated:

First edition of Tourism Awards: A series of awards for Chinese and Italian businesses or organizations divided in different categories. The awards serves to acknowledge, reward and celebrate excellence across all sectors of the China-Italy travel and tourism industry. The winners were:

Video making: Can't Forget Italy by Mikaela Bandini;
Visual arts: Galleria;
Press: Cesanamedia International Advertising (Shanghai) Co., Ltd., Bibenda;
Italian Cuisine (ex aequo): ALMA – La Scuola Internazionale di Cucina Italiana and SPD – Scuola Politecnica di Design;
Promotion (ex aequo): CESP Azienda Speciale della Camera di Commercio di Matera and Fondazione Palazzo Strozzi;
New Media: Wang Ting.

Solidarity Project "Un Futuro per Amatrice": This initiative by Slow Food and Terra Madre was endorsed by the Embassy of Italy in the P.R.C. and the Chine-Italy Chamber of Commerce to collect donations for the Italian town Amatrice that was struck by a terrible earthquake last August 24th. 51 Italian restaurants across China added pasta all'amatriciana to their menu, donating 20 RMB for every dish that was sold. During the dinner, CICC Chairman Sergio Bertasi announced the result of the project and donated a total of 91,808 RMB;

Enrico Lo Verso: The famous Italian actor Enrico Lo Verso read and performed the works of Valeria Arnaldi inspired by the musical composition of the Oscar Prize Ennio Morricone, with the participation of Grammy AWIT and Oscar Hamilton-winner pianist Moreno Donadel.