02 December 2021

The Food & Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce (CICC) is glad to launch a new series of seminars that will make its debuts in 2022: Brand Watch.

Brand Watch is a format of hybrid seminars (online and offline) that aims to showcase the best practices of marketing/business strategies of well-known international and local brands in China.

The seminar sessions are going to be scheduled on a monthly basis with the possibility of off-line visits to the premises of the hosting company. It is a national format that aims to involve F&B companies operating throughout China. The guest speakers are invited to present the brands' best practices in China with a preferred focus on Marcom, E-Commerce and Retail strategies in a 40-minute time slot.



The target brands are both Chinese and international from F&B and lifestyle sectors with an established local team of professionals.

The target audiences are the members and the friends of the China-Italy Chamber of Commerce. The expected attendance is 50/ 80 participants.

Brand Watch is going to organize its first seminar at the beginning of the new year. Stay tuned to find out who will be the first protagonist.


Do you want to be the protagonist of the next Brand Watch?

If you are a company sectoring in the Food and Beverage and you want to be part of the next upcoming seminar, write an email to


About F&BWG

The FB&WG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.

Despite the F&B is one of the most fragmented and challenged sector, it represents an incredible opportunity for Italian companies. This is why the CICC has decided to establish a dedicated working group.


Not a member yet? Send an email to:

• Beijing office 

• Chongqing office 

• Chengdu office 

• Guangzhou office 

• Shenzhen office 

• Shanghai office 

• Suzhou office 


The CICC Staff



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