WWSE 2021 | Italy Plays a Key Role with World-Leading Companies

The World Winter Sports (Beijing) Expo 2021, an international exposition focusing on the winter sports industry, opened today in Beijing Shougang Park.

For this edition, Italy participates in the expo as Country of Honour with a Pavilion organized by ITA – Italian Trade Agency, the Embassy of Italy to P.R.C. and the China-Italy Chamber of Commerce.

The 20 Italian companies in the Italian Pavilion represent excellence in sectors such as systems engineering, ski equipment, sports products, tourism and lifestyle.

The exhibiting space covers an area of about 500 square meters within which visitors come across world-leading Italian products and services and get to know some of Italy's most renowned tourist destinations.

Italy's Chargé d'Affaires a.i., Min. Counsellor Emanuele di Lorenzo Badia, received Mr Cai Qi, Member of the Political Bureau of the Central Committee, Secretary of the Beijing Municipal Committee, Chairman of the Beijing 2022 Winter Olympics and Paralympic Winter Games Organizing Committee, and Party Secretary, Ms Han Zirong, Vice President and Secretary General of Beijing 2022 Organizing Committee, and Mr Xiong Xiaoge, Chairman and Founding Partner of IDG Capital, on a visit to the Italian Pavilion.

On the opening day, a press conference was held by ITA – Italian Trade Agency, ENIT and CICC, with speeches from Mr Gianpaolo Bruno, Italian Trade Commissioner and Coordinator of ITA Offices in China and Mongolia, Mr Cristiano Varotti, Head of Shanghai Office ENIT, and Mr Paolo Bazzoni, CICC Chairman.

The CICC team