Seminar “Developing brand equity through social media marketing”_Post Event

On September 5th, at the Auditorium of the Italian Institute of Culture in Beijing, the China Italy Chamber of Commerce and the MIP Politecnico di Milano jointly organized the seminar “Developing brand equity through social media marketing”.

Giuliano Noci, Full Professor of Marketing at Politecnico di Milano, caught the attention of participants by explaining, through case studies, how to set up a social infrastructure which contributes to increase the (product) brand equity. The presentation was followed by a Q&A session.

A special thank to our Member INSIDER INTERNATIONAL (SHANGHAI) LTD. who sponsored the welcome drink with ASTI HOURS by LADY ASTI and to the Italian Institute of Culture who provided the venue for this event.

Read about the seminar on China Youth Net, edited by Huang Guanrong.

We thank you for your participation and interest toward the activity!
For more information, please contact info@cameraitacina.com.

Best regards,
CICC Team