CICC at Magniflex Grand Opening in Shenzhen

On 20th May 2025, the MAGNIFLEX showroom grand opening ceremony was successfully held in Shenzhen. The China-Italy Chamber of Commerce (CICC), as a key participant, played a significant role in this remarkable event.

The opening ceremony was a resounding success, marking a significant milestone in the brand's journey in China. Cataldo Cianciaruso, Deputy Consul General of Italy in Guangzhou, graced the ceremony with his presence and delivered a keynote speech.

Also in attendance were Romina Di Martino, South China Manager of CICC; Enrico Cenni, Director of MAGNIFLEX Asia; Zou Yi, General Manager, Baoneng First Space and key business partners, and media representatives.

Following the speeches and the presentation, a special panel discussion was held where both Chinese and Italian architects discussed the future design trends, the evolving influence of Italian aesthetics in China, and concrete steps to transform the longstanding admiration between Chinese and Italian designers into meaningful, collaborative partnerships.

The panel featured:

• Mr. Dabing, Founder of the Dabing Design Community and Business Partner of Jian E      Network
• Mr. Max Favarin, Architect and Founder of VA ARCHITECT (Italy)
• Mr. Li Rixiong, Founder of Superfluid Design
• Ms. Yan Yanzi, Founder of Gezhi Design

The success of this event highlights the strong economic and cultural ties between China and Italy, and the growing demand for high-quality Italian products in China.