CICC at the 3rd Global Brand Economy Conference at CIFTIS

On September 14th, the China-Italy Chamber of Commerce (CICC), represented by its Chairman, Lorenzo Riccardi, Board Member, Andrea Croci, and Vice Secretary General, Federica Viggiani, participated in the Third Global Brand Economy Conference organized by the China Federation of Economic Media. 

The event took place within the framework of the China International Fair for Trade in Services (CIFTIS) held in Beijing.

Mr. Jiang Zengwei, Vice Minister of Commerce to the P.R.C., opened the conference, emphasizing the importance of the brand economy in driving high-quality development and fostering global cooperation in trade and services.

Following, Chairman Riccardi delivered a keynote speech highlighting the significance of the forum, which serves as a global platform for fostering international collaboration between government and business leaders. He also underscored the Chamber's role in promoting economic, industrial, and cultural relations between Italy and China, working alongside Italian Diplomatic Missions.

Riccardi noted the Chamber’s historic presence in China and its active engagement in key industries. He also referenced the deepening connections between the two countries, with potential for further strengthening in the future.