China 2022 Xinghuacun International Wine Expo, August 19-21

29 Luglio 2022

The Food and Beverage Working Group (F&BWG) of the China-Italy Chamber of Commerce (CICC) is glad to inform you that China Xinghuacun International Wine Expo will be held in Fenyang City, Shanxi Province, from August 19th to 21st, 2022.


The event will be organized by the China Alcoholic Drinks Association and Luliang Municipal People's Government at the Chinese Baijiu Trading Center in Fenyang City, Shanxi Province.


Since China Xinghuacun International Wine Expo is the only international comprehensive alcohol professional exhibition in Shanxi Province, with more than 300 exhibitors expected to attend and numerous activities and events programmed for the exhibition period, this represents a good opportunity for Italian F&B businesses to showcase their best wines and liquors. A joint effort to organize a small Italian Pavilion could be a smart initiative to promote Italian quality and expertise in the field of alcoholic beverages.

As stated by the organizing committee, the participation fee is 1,000 RMB and includes:


  • 1 Full booth equipment

-  A standard booth (9 sqm);

-  A front desk;

-  A table and two chairs;

-  A display for wines;

-  Lighting;

-  A split bucket, an ice bucket and six wine glasses (with a deposit of 200 RMB).

The booth design, position and construction fee will be arranged by the organization committee.


  • 2 Board and lodging during the exhibition period

- Hotel room (check-in on the 18th, check-out on the 21st), lunch and dinner;

- Shuttle bus from the hotel to the exhibition centre and back.

Other travel costs will be at the exhibitors' charge.



Send your interest to by July 31st, 2022.



The F&BWG includes all the companies working in the F&B/Ho.Re.Ca, such as F&B producers, companies importing Italian F&B products to China, Italian restaurants, etc.

Although F&B is one of the most fragmented and challenged sectors, it represents an incredible opportunity for Italian companies. This is why the China-Italy Chamber of Commerce (CICC) has decided to establish a dedicated working group.

The F&BWG is committed to share information and to provide services to its Members.

For companies based in China, the F&BWG mainly focuses on sharing information, best practices and contacts. For Italian companies not yet operating in China, the F&BWG plays a mentoring role to help them approach the market and launch their activities.

Together with the CICC, the F&BWG promotes joint activities and promotional events, in order to avoid fragmentation and to maximize the appeal of Italian food culture marketing.

Therefore, the F&B Working Group lobbies institutions and authorities (such as the European Chamber of Commerce in China, etc.) to raise awareness about biggest challenges faced by its Members in the Chinese market.

We hope that many of our F&B Members and Friends will participate!

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