CALL FOR COMPANIES | Italian Design Champions Exhibition in Shanghai

The China-Italy Chamber of Commerce is cooperating with the Tongji University to organize the Italian presence at the World Design Cities Conference (WDCC), which will be held in Shanghai from September 27 to September 30, organized by the UNESCO and the Shanghai Municipal People's Government, with the theme "Design Reframing Growth". The four-day global event seeks to explore new avenues for high-quality development driven by design, integrating design into all facets of urban and daily life.

The venue is the just opened Expo Riverside Dingbo, on the banks of the Huangpu River in central Shanghai, a project of David Chipperfield Architects which represents the centrepiece of the redevelopment of the 2010 World Expo Site.

Italy is going to be the only foreign country with a dedicated space in the building, hosting the Italian Design Champions Exhibition, offering the opportunity to shine a spotlight on Italy’s unparalleled legacy in design and industry, bringing together very well-known brands in luxury and consumer goods, as well as the Hidden Champions of our industrial sector, all having a critical role in the global industrial landscape and in enhancing people’s quality of life.

Italian Design is empowering companies in expressing their economic power, their innovation is the guarantee of future success, and ultimately the “culture of project” is the way the Italian companies are enhancing the quality of life of the people who receive the results of our very complex and very beautiful Value Chains and Value-Adding Partnerships.

You will have the opportunity of highlighting how your company’s culture, advanced production processes, commitment to quality, attention to detail, and innovative spirit contribute to Italy’s global reputation for excellence.

The exhibition will emphasize the Italian Way, our distinctive approach to design and production that resonates deeply in the Chinese market, through a narrative that celebrates the Italian culture of design, production and service, demonstrating our ability to adapt and innovate while maintaining the high standards of Italian quality.

The exhibition will be curated to resemble a modern museum of Italian industrial craftsmanship, with a minimalistic design that places the full focus on your products.

With dramatic lighting and a sophisticated presentation, your brand will be part of a narrative that celebrates the Italian culture of design and production. This is more than just an exhibition—it’s a testament to the values and principles that have made Italy a world leader in innovation and design.

If you are an Italian company interested in becoming a symbol of the excellence of highly innovative Italian design by exhibiting one of your products in the exhibition area, please express your interest by sending an email to sh.events@cameraitacina.com by 12 September 2024.

Which companies can participate in the Italian exhibition space?

Italian companies from a wide variety of sectors that represent examples of innovative design of product and processes, which embody the Italian Way.  

• Sectors: healthcare, manufacturing, food and beverage, automotive, mechanics, components, sports, furniture, fashion and lifestyle.
• Design-Driven Brands and Italian Hidden Champions: all Italian companies from a wide variety of sectors that belong to the iconic Italian Hidden Champions.

How can a company join the exhibition area?

Participation is open to Italian companies that can exhibit products that represent examples of innovative design.

The number of companies that can be included is limited and priority will be given to CICC Members.

Send an email to sh.events@cameraitacina.com expressing your interest in participating no later than 12 September 2024.

What is the participation fee?

There is no participation fee for the initiative. The only costs that each company has to cover are the set-up costs for the exhibition.