Call for Companies: China Food & Drinks Fair, Nov 10-12, Chengdu

11 Ottobre 2022

The China-Italy Chamber of Commerce (CICC) is pleased to inform you that the 106th / 107th China Food and Drinks Fair will be held in Chengdu from November 10th-12th, 2022. 

The China Food and Drinks Fair is one of the most important national exhibitions to promote food and especially wine products in the Chinese market. The wine exhibition area will be set up in the Chengdu Century City New International Convention and Exhibition Center, which is located near the city centre.

For the occasion, the China-Italy Chamber of Commerce and the Consulate General of Italy in Chongqing will co-organize an "Italian National Pavilion" to provide exhibition opportunities for wine and food enterprises with independent booths.

In order to encourage Italian wine companies to participate actively in the event, the organizer COFCO Exhibition (Beijing) Co., Ltd. is offering a special price for the area where the Italian National Pavilion will be set up, which will include a public area and also a storage area.

Interested companies are invited to confirm their participation by submitting the online form available at the following links by October 15th 2022, 6:00 pm (Beijing Time):



NOTE: Opportunities are limited, booths will be allocated on a first come first served basis.

Interested companies will be contacted individually by the official partner JOY Marketing Co., Ltd. according to the chronological order of receipt of the application forms.

For more details, please contact us at


Date: November 10th-12th, 2022

Place: Chengdu Century City New International Convention and Exhibition Center; the Italian National Pavilion will be located in Hall 6, in the front row of the National Pavilions Area

Cost per unit of exhibition (booth price & set up)
24,500 RMB/unit (Main passage area)
20,500 RMB/unit (Non main passage area)

Each company will be required to sign a contract with and make a payment to JOY Marketing, the official cooperative partner of the Italian National Pavilion. Based on the customers’ needs, JOY Marketing will issue special or general VAT invoices.



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