A Recap of a Festive Easter Lunch, March 31st, Shanghai

Dear CICC members and friends,

It was a pleasure for the China-Italy Chamber of Commerce (CICC) to hold the Easter Lunch at Da Marco Restaurant in Shanghai on March 31st. This event was organized in cooperation with its Food & Beverage Working Group (F&BWG), Associazione dei Campani, Pugliesi, Siciliani, Veneti di Cina, Italiani a Shanghai and Promoitalia, gathering 60 attendees.

It was a joyous lunch, in which the participants experienced a day of great company and tasted dishes of authentic Italian cuisine.

Additionally, everyone had a chance to participate in the exciting lucky draw and many won fabulous prizes offered by our sponsors.

We would like to thank Da Marco Restaurant for the hospitality, our F&B sponsors, our lucky draw sponsors and all the participants for coming!

About the Food and Beverage Working Group

The F&B Working Group includes all companies working in the F&B / Ho.Re.Ca sector, such as manufacturers, companies that import Italian products to China, Italian restaurants, etc. Despite being one of the most fragmented and challenged sectors, F&B represents an incredible opportunity for Italian companies. This is why the CICC has decided to establish a dedicated working group.

What we do
The F&BWG promotes joint promotional activities and events, in order to avoid fragmentation and maximize the marketing appeal of Italian food culture.

Benefits for WG Members
Take part in the biggest Italian F&B community, exposition during the B2B and B2C events. The F&B working group keeps institutions and authorities constantly updated to raise awareness of the major challenges faced by its members in the Chinese market. The working group launched a WeChat Mini Program to enhance the online exposure of the members and drive traffic to their e-commerce platforms.