POST EVENT Novi Elah Dufour Group official launch in China - Shanghai, May 10

On Thursday 10th of May, China-Italy Chamber of Commerce organized Novi Elah Dufour Group official launch in China. For this occasion, an exclusive event was hosted at Meka Lounge in Shanghai addressed to Chinese and Italian Media partners at the presence of Novi Elah Dufour Group Manager Vincenzo Caldesi, the Italian General Consul in Shanghai Stefano Beltrame, the Italian Trade Agency representative Micaela Soldini, and the China-Italy Chamber of Commerce President Davide Cucino.

The General Consul gave a greeting speech at the beginning of the event, followed by Vicenzo Caldesi that provided an introduction to Novi Elah Dufour Group and its products to the guests. Novi is a leading Company in the chocolate industry having the 40% of market share in Italy.

Influent editors, KOL, journalists and bloggers from Chinese Media Partners and Claudio Pagliara from RAI were present at the launch.

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During the night, the guests were delighted by the superb masterclass and the sensory dinner by Chef Riccardo Messina that created all dinner courses based on Novi, Elah and Dufour ingredients. The launch was broadcasted in live streaming by the popular KOL Sig. Fede on the Chinese channel 一直播 twice with respectively 8.41 million and 4.60 million views, and shared in several Chinese social media.

It was a unique event, in a glamorous location where the long history of Novi Elah Doufour Group and the quality of the Italian excellence was deservedly under the spotlight for a long night.

We would like to thank all the guests which participated to the events and we look forward to the expansion of Novi Elah Dofour products around China, sure of their indisputable success!