What`s in a Name? Branding and Trade Mark Protection in China

Many people tend to think about patents or technology when they hear the term Intellectual Property, but it is important to realise that brands and trade marks are considered Intellectual Property as well. Your brand is your company`s identity. Public perception plays an important role in how your products or services are perceived, especially in a vast market as China. Because you invest time and money in building a strong brand and reputation, counterfeiting could be very damaging to your business. If you have a brand name or logo which is used in China or if you work with franchising agreements, it is important to know how you should protect these IP assets.

The China IPR SME Helpdesk and the European Union Chamber of Commerce Tianjin Chapter are inviting you to an interactive workshop on Branding and Trade Mark Protection in China, which will address the following issues:

• Why it is crucial to register your trade mark in China as soon as possible to avoid future problems.
• How to register a trade mark in different product- and service classes, a system unique to China.
• How to license a trade mark in China.
• Different methods to legally enforce your trade mark in the case of infringement.

You are welcome to ask questions throughout the presentation and during the dedicated Q&A time. You may also book a private one-on-one IPR consultation session with the expert following the workshop.

One-On-One IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation

China IPR SME Helpdesk events are available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.