Selling through Live Streaming in China, June 29th 2021

Dear Members and Friends, 

The China-Italy Chamber of Commerce is pleased to invite you to the workshop “Selling through Live Streaming in China”, organized in collaboration with the EU SME Centre. The workshop will be held on 29 June 2021 from 4:30 to 6:00 pm (CST Time) both online and offline at EU SME Centre Office / CICC Beijing Office (3-2-21 Sanlitun Diplomatic Residence Compound, Gongtibeilu No.1, Chaoyang District, Beijing). 

The workshop is aimed at providing insights on the use of Live Streaming channels to sell products and services in China. The event is addressed to the EU SMEs that want to approach or grow in the Chinese market. 

During the event, our guest speakers will lead the discussion on Live Streaming presenting concrete company experience and providing suggestions on how to engage and work with KOLs. 

Agenda
4:30 - 4:40  Welcome remarks- EU SME Centre and CICC
4:40 - 5:00  “Overview on Live Streaming Sales”, Ambra Schillirò, Co-Founder and PR and Marketing Director, Social Cloud 
5:00 - 5:20  “LIVESTREAMING: Trick or treat? – Risks and Opportunities from a Brand’s point of view”, Giorgio Berni, Managing Director APAC, Ganassini Corporate
5:20 - 5:40  "Doing live-streaming through the point of view of a KOL" Angelina Saiyi Li, Founder/ CEO of LYRRA, TV hostess, Online streaming KOL 
5:40 - 6:00 Q&A and Conclusion 
Moderator: Alessio Petino, Knowledge Coordinator,  EU SME Centre

This event is FREE of charge

Scan the QR Code to register:

Please note that offline tickets will be reserved on a first come first served basis

About the Speakers:
Ambra Schillirò, Co-Founder and PR and Marketing Director
Professional Member of the Italian Journalist Association from 2002, accredited expert of the World Women’s Media Center as Marketing and PR expert for China from 2015. In 2014 she founded the digital and public relations company Social Cloud, a PR, marketing, social media, and influencer agency that helps foreign and local brands in the Asian market.

Giorgio Berni, Managing Director APAC, Ganassini Corporate
More than 10 years in Multinational companies, currently managing Ganassini Group over APAC Region since 2019, with a primary focus on China.  Working with the Chinese market since 2014, moved to Shanghai in 2017. Within China, now leading a local team of 10 people and cooperating with an extended network of local agencies and distributors.

Angelina Saiyi Li, Founder/ CEO of LYRRA, TV hostess, Online streaming KOL 
More than 15 years experience in PR, marketing and media industry. Been modelling for over 100 brands since 14 years old. Founder of media and PR company LYRRA since 2016 and USA first shareable charging company POP Charge since 2019. Published over 8 restaurants guide books with CITIC Bank and VISA. 
 

Kind Regards,
The CICC Team