Protecting Your Company`s Intellectual Property in China, Shanghai, 13th November, 2012

Event Description

The China IPR SME Helpdesk is pleased to invite you to an informative workshop on Intellectual Property Protection in China. This workshop will be conducted in Chinese.

Although the general awareness about the importance of Intellectual Property protection is increasing, it may be difficult to determine which of your company`s assets can be considered as Intellectual Property. If you have a brand name or logo, a database of contacts, technology, graphics, a website or a catalogue promoting your products, this workshop will help you to determine the value of these assets. The workshop will give you a thorough understanding on how you can protect your company`s Intellectual Property and will address recent changes in the Chinese Intellectual Property law. By attending the workshop you will:
• Discover China`s Intellectual Property landscape and learn how to protect your company`s IP
• Find out which of your company`s assets can be considered as IP
• Get updated on recent developments in the Chinese IP law
• Receive practical and business-focused advice from a China IPR expert

Speaker Biographies

Tony Chen, Partner, Jones Day
Tony Chen represents technology and life science companies in their intellecutal property matters. Tony has assisted companies in enforcing their intellectual property rights in civil and criminal actions and in reducing intellectual property risks in R&D collaborations. He has represented Chinese companies in defending infringement lawsuits and licensing technology on a worldwide basis.
Tony`s recent representative matters include: defending companies in patent infringement lawsuits in China, defending the Chinese patent of a biotechnology company in an invalidation action, fighting pharmaceutical counterfeiting in China and representing biotechnology companies in technology licensing. Tony writes and speaks frequently about the development of intellecutal property law and the life sciences industry in China. His commentaries have reached the international and legal business community through the Economist, Financial Times and Business week. Furthermore, Tony has consulted technology parks in Shanghai and Suzhou on the life sciences industry and intellectual property matters.

Alice Hu, Associate, Jones Day
Alice Hu`s practice focuses on IP counseling and enforcement in the PRC. She has in-depth knowledge and experience in handling disputes in the PRC before the Administration of Industry and Commerce (AIC), the Trademark Office (TMO), the China Trademark Review and Adjudication Board (TRAB), the China International Economic and Trade Arbitration Commission (CIETAC), and many courts. She has worked on disputes regarding IP ownership, infringement of trademark, copyrights and patents, unfair competition, and domain name disputes.
Alice has advised clients in the pharmaceutical, electronic appliance, automobile, and consumer goods industries on regulatory compliance of PRC laws. She has assisted clients in reviewing and advising on their business structure in the PRC as it relates to the arrangements of IP assets as well as advising on disputes with existing distributors/partners.

One-on-One IPR Consultation Sessions
If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.

Registration and cancellation
China IPR SME Helpdesk events are available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation email. Because places are limited, in the case of unexpected cancellations please inform the Helpdesk as soon as possible.

About the China IPR Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.