Media and Communication Environment in China

Almost every day, many Italian companies ask us questions such as: "Which are the best media in China?", "What I have to do to attract their interest?", "Which are the most suitable ones for our communication strategies?", and so on, enlightening a deep gap between what we are used to do in Italy and other countries and to what it should be do in China, which has its own strong culture and its own media system.

This is the reason-why we are really glad to offer this half-day workshop by one of the most influential and competitive integrated communications service firms in China, Shunya Communications Group, which daily works with the top-rated world companies developing successful communications strategies.

The workshop topics are organized in two sessions:

1. General Introduction of the Media and Communications Environment in China
As we know, the media plays a key role in reaching target audiences and building corporate/brand images. The training is intended to give Italian companies an overview of the China communication environment, how to leverage media resources, how to handle press issues, etc.
Shunya International has a strong media centre, abundant media cooperation experience and great media relationships in varied industries. They can deliver strategic counsel and pitch media opportunities at national level by working together with the reporters and editors, and avoid/reduce negative media reports. This experience and learning, and the key differences between Chinese and international media, will be at the centre of this proposed workshop.

2. Crisis Management
In this uncertain economic climate, enterprises should pay more attention to potential issues and crisis management. We have witnessed many famous brand crises in China in the past months, and not all these crises were handled in appropriate ways. Shunya International has a powerful crisis management methodology to help companies forecast and handle crisis effectively, giving us rich experience to share our insights on crisis management with Italian enterprises.

Speaker:

John Orme is the strategic counsel and regional team leader in China for Porter Novelli, one of the best global PR companies in the world.
John joined Porter Novelli in the UK in 1982 and, after being nominated director of UK office, advisor of the UK Government`s Department of Trade & Industry and then director of Porter Novelli`s Brussels office, in April 2007 he moved to Beijing to lead the international development of Porter Novelli`s business in China, creating a partnership with Shunya Communications Group.
 
He has considerable experience in corporate, business and issues management, and has an extensive track record of helping organisations promote brand awareness and reputation. Since moving to China, he has provided crisis management training to communicators in Chinese government ministries and has established a good relationship with Chinese government ministries.


Company Profile:

Founded in 1999 from scratch, Shunya Communications Group has become one of the most influential and competitive integrated communications service firms in China, providing a full range of integrated marketing communications services covering advertising, public relations, event marketing, retail marketing and interactive marketing for many prestigious domestic and international brands, which we call Power of ONE.

By combining our local insights and strengths with international best practices, we have created many powerful marketing campaigns that deliver outstanding business results for many Fortune 500 companies such as General Motors, Ford Motors, Volvo, P & G, Unilever, Eli Lilly, Ericsson, Hewlett-Packard, BEA, AMD, EPSON, Fuji Xerox and Canon. Prestigious local brands we have partnered include Yili Dairy, China Netcom, China Unicom, Industrial and Commercial Banks of China, China Minsheng Bank, China Merchants Bank, FAW Car and SINOPEC to name just a few. Their accolades and recognitions are the best honours for Shunya professionals.

Information and Registration

Venue: Shunya Communications Group Office, 12F, Tower B, Shi Mao Tower, Jia 92 Jianguo Road, Chaoyang District, Beijing 100022, 010-8507 9666.

北京市朝阳区建国路甲92号世茂大厦B座12层 （邮编100022), 010-8507 9666.

Entrance Fee: 250 RMB for Members, 450 RMB for non-Members

Registration Deadline: Friday the 24^th of April, 12 am

Subscriptions must be confirmed with CICC by writing an e-mail to event@cameraitacina.com