E-Commerce in China - How to sell your products online ?

Training Goals

With more than 526 billion internet users and USD 310 billion in E-Commerce transactions in the past year, China is now the largest E-Commerce market in the world.

The Chinese E-Commerce market is dominated by local players, most of which have no presence in the western world.

Who should participate?

This training session targets any brands or merchants with an E-Commerce or Digital project on the Chinese market.

Training Agenda

Market Insight:
- What are the attributes of this market?
- Who are the Chinese Internet users?
- Who are the Chinese online buyers?
- Focus on the mobile market in China
- Market Size
- Market Growth
- Why does the Chinese consumer buy online?

Digital Landscape:
- Who are the main players on the Chinese Internet & E-Commerce Market?
- What do Chinese users do on the Internet?
- A very specific and local market
- Baidu : The leading search engine in China
- Social networks are very important in China
- Weibo & Wechat Focus
- Payment Methods in China
- BBS Importance in China
- Mobile Shopping

Marketplaces:
- The major importance of E-Marketplaces in China’s E-Commerce scene
- Business models of the E-Marketplaces in China
- Tmall/Taobao Focus
- Merchandising & Advertising on E-Marketplaces

OmniChannel:
- Omnichanel in China - Times are changing
- Users Scenarios of the China Omnichannel
- How should retailers deal with Omnichannel in China?

Digital Marketing in China:
- What are the leverages for a successful internet strategy in China?
- SEO & Content Marketing in China
- SEM & Online Advertisingin China
- Social Marketing
- Direct & Email Marketing

E-Commerce Platforms in China:
- Which technology fits which needs in China
- Specificities of your E-Commerce platform in China
- Hosting
- Step by step : How do I build my E-Commerce website ?
- IT & 3rd party system integration (ERP, CRM, etc..)

E-Commerce Operations:
- Import
- Logistics
- Shipping
- Catalog
- Digital
- Customer service

Digital IQ in China

E-Commerce Strategy & Case Studies:
- Successful Case Studies

Budget:
- Budget planning
- A typical business plan for E-Commerce

A practical example: "My pants company would like to sell online in China":
- Step by Step
- A brief competitor analysis
- A first eCommerce strategy
- Costing and budget planning
- KPIs
- Business plan

Facilitator:

• Cyril Drouin

Bysoft China Founder & CEO - Senior E-Commerce Consultant

Over 15 years of consulting dedicated to E-Commerce and internet in China and in Europe . Around 100 clients (brands, retailers, manufacturers, SMEs, startups) advised and followed for the last 10 years. Extensive knowledge in Chinese E--Commerce. Actively speaking & training for conferences and high-level training sessions.

Working with brands in China on eCommerce Strategy / E-Commerce Platform Building (website & marketplace) / E-Commerce Operations setup / Digital Marketing (SEO/SEM/Social networks/Word of mouth) / Mobile.

Cyril has 17 years of experience in the field, with 14 years’ experience in China. Master’s degree in Mathematics & IT 

To register please fill in the form and send it back to info@cameraitacina.com.

Completion Certificate is provided.