Call for Companies for SOUTH CHINA | Week of Italian Cuisine in the World 2022

The China-Italy Chamber of Commerce (CICC) is glad to inform you that, on the occasion of the Week of Italian Cuisine in the World 2022 (Settimana della Cucina nel Mondo 2022), we are launching a call for companies dedicated to Italian Restaurants that provide authentic Italian food and beverage and that are based in South China (Guangdong, Fujian, Hainan, Hunan, Jiangxi, Guangxi).

With the theme “Conviviality, Sustainability and Innovation: the ingredients of Italian cuisine for people's health and the protection of the planet", the Week of Italian Cuisine in the World is a project coordinated by the Consulate General of Italy in Guangzhou and organized with the support of the Italian Trade Agency, the China-Italy Chamber of Commerce, and the Academy of Italian Cuisine.

The Week will be organized from November 14th to November 20th, 2022. 

Italian Restaurants that participate in the call for companies, will be promoted via the CICC channels during the Week of Italian Cuisine in the World 2022.

Evaluation Criteria

The Restaurants that wish to be part of the project “Food and Wine Map: Ingredients of Italian Cuisine in South China. Conviviality, Sustainability and Innovation”, part of the Week of Italian Cuisine (Settimana della Cucina nel Mondo) shall prepare:

- 1 Dish with ingredients to be chosen from the list of DOP/IGP products recognized in China (download the list here)

- Pair the Dish with 1 Wine (DOC/DOCG), also recognized in China (from the same list)
 

Note 1: The DOP/IGP ingredients of the dish have to form an important part of the dish as a whole. Additionally, the dish proposed by chefs and restaurant owners, shall be linked with the theme of the Week: "Conviviality, Sustainability and Innovation: The ingredients of Italian cuisine for people's health and the protection of the planet".

Note 2: The Academy of Italian Cuisine will evaluate each dish and will select only those dishes that meet these requirements.

Note 3: The activity is open to Members and Non Members of CICC

In order to give promotion to Italian Restaurants in South China, we ask respondent Restaurants to provide:

- Full name of the Restaurant (in Chinese and English)

- Address of the Restaurant (in Chinese and English)

- 1 Picture of the Restaurant

- Brief bio of the restaurant (max 300 words, in Chinese and/or English)

- Picture of the Dish and the paired Wine

The China-Italy Chamber of Commerce and the Academy of Italian Cuisine will collect the above information, together with the proposed dish and wine, and it will be shared to the public during the Week of Italian Cuisine 2022 with a comprehensive "Food and Wine Map: Ingredients of Italian Cuisine in South China. Conviviality, Sustainability and Innovation" together with information on how to find your Restaurant.

Deadline

Please send your application by November 4th, 2022, to: infoguangdong@cameraitacina.com. 

DOP/IGP

Italy is the European country with the largest number of agri-food products with designation of origin and geographical indication recognized by the European Union.

838 products that contribute to making Italy a unique country in the world.

The denominations – DOP, IGP – aim to protect the quality standards of agri-food products, safeguard their production methods, provide consumers with clear information on the characteristics that give added value to products. This information to the consumer, is ensured by compliance with production regulations.

PDO – Protected Designation of Origin (Denominazione di Origine Protetta DOP)

The Protected Designation of Origin is a name that identifies a product originating in a place, region or, in exceptional cases, in a specific country, whose quality or characteristics are essentially or exclusively due to a particular geographical environment and its intrinsic natural and human factors and whose production phases take place in the defined geographical area. Currently, 578 products with the DOP Denomination have been recognized, of which 170 agri-food products and 408 wines.

PGI – Protected Geographical Indication (Indicazione Geografica Protetta IGP)

The Protected Geographical Indication is a name that identifies a product that also originates from a specific place, region or country, whose geographical origin is essentially attributable to a given quality; reputation or other characteristics and the production of which takes place for at least one of its stages in the defined geographical area. Currently, 257 products have been recognized as Geographical Indications, of which 139 agri-food products and 118 wines.

TSG– Traditional Specialty Guaranteed (Specialità Tradizionale Garantita STG)

TSG products follow specific production methods and traditional recipes. Raw materials and ingredients traditionally used make these products specialties, regardless of the geographical area of production. Currently, 3 Traditional Specialties Guaranteed have been recognized: Mozzarella, Neapolitan Pizza and Traditional Amatriciana.

Check the 26 DOP/IGP products recognized in China:

Know more at: https://dopigp.politicheagricole.gov.it/le-denominazioni

Week of Italian Cuisine in the World 2022

The Week of Italian Cuisine in the World was launched in 2015 to promote fine Italian cuisine and our agri-food products. Thanks to the number and quality of events proposed around the world by the Ministry’s foreign network, it has been established over the years as an event of great importance.

Seminars and conferences, meetings with chefs and cookery courses, tastings and dinners accompany the sales promotion activities. The story of Italian cuisine is also told through its projection in art, with movies, concerts and photo exhibitions. The event also includes discussions on highly topical issues: the relationship between food and environmental sustainability, the culture of healthy food, food safety, the right to food, food education, territorial identity and biodiversity, in the wake of Expo Milano 2015.

The project, conceived and coordinated by the Ministry of Foreign Affairs – Directorate General for Cultural and Economic Promotion and Innovation, was developed internally by a large working group involving other Italian ministries and the different entities that represent Italian cuisine and Italy in the world.

The initiative was created and developed according to the integrated promotion plan Vivere ALL’Italiana.