Call for Companies for EAST CHINA | Italian Cuisine in the World

The China-Italy Chamber of Commerce (CICC) is glad to inform you that, on the occasion of the Week of Italian Cuisine in the World 2022 (Settimana della Cucina nel Mondo 2022), we are launching a call for companies dedicated to Italian Restaurants, as well as importers and distributors of Italian food and beverage products based in Eastern China (Shanghai, Jiangsu, Zhejiang, Anhui).

With the theme “Conviviality, Sustainability and Innovation: the ingredients of Italian cuisine for people's health and the protection of the planet", this promotional activity for the Week of Italian Cuisine in the World is a project organized by the China-Italy Chamber of Commerce, Shanghai Office and its Food and Beverage Working Group (F&BWG) with the support of the Consulate General of Italy in Shanghai. 

The activity will be organized from November 14th to November 20th, 2022. 

Italian Restaurants, as well as importers and distributors of Italian food and beverage products, that participate in the call for companies, will be promoted via the CICC, Consulate and ITA channels during the Week of Italian Cuisine in the World 2022.

EVALUATION CRITERIA

Restaurants

Restaurants that wish to be part of the project “Food and Wine Map: Ingredients of Italian Cuisine in Eastern China. Conviviality, Sustainability and Innovation”, part of the Week of Italian Cuisine (Settimana della Cucina nel Mondo), shall prepare:

• 1 Dish with ingredients to be chosen from the list of DOP/IGP products recognized in China (click here to see the list);

• Pair the Dish with 1 Wine (DOC/DOCG), also recognized in China (from the same list).

• Moreover, Italian restaurants can offer special discounts on the menu a la carte, on the occasion of the Week of Italian Cuisine in the World 2022. 

Importers and distributors

Importers and distributors shall instead prove their involvement with Made in Italy food and beverage products. They can offer special discounts for the Week of Italian Cuisine in the World 2022.

Note 1: (for restaurants) The DOP/IGP ingredients of the dish have to form an important part of the dish as a whole. Additionally, the dish proposed by chefs and restaurant owners, shall be linked with the theme of the Week: "Conviviality, Sustainability and Innovation: the ingredients of Italian cuisine for people's health and the protection of the planet".

Note 2: The organizers will evaluate each dish and will select only those dishes that meet these requirements.

Note 3: (for importers and distributors) The special offers should be related to Italian products. 

Note 4: The activity is open to Members and Non-Members of CICC. 

In order to promote Italian Restaurants as well as importers and distributors of Italian products in Eastern China, we ask respondents to provide:

• Full name of the business (in Chinese and English);

• Address of the business (in Chinese and English);

• Contact information;

• (for restaurants) 1 Picture of the Restaurant;

• (for restaurants) Brief bio of the restaurant (max 300 words, in Chinese and/or English);

• (for restaurants) proposed dish and wine and special discount on the occasion of the Week of Italian Cuisine in the World 2022 (if any/optional);

• (for restaurants) Picture of the Dish and the paired Wine;

• (for importers and distributors) Brochure presenting the business;

• (for importers and distributors) Proof of purchase/distribution of Italian F&B products.

• (for importers and distributors) proposed discount.

The China-Italy Chamber of Commerce will collect the above information, together with the proposed dish and wine, which will then be shared with the public during the Week of Italian Cuisine 2022 with a comprehensive "Food and Wine Map" together with information on how to find your restaurant or contact your business.

DEADLINE

Please send your application by November 7th, 2022, to: infoshanghai@cameraitacina.com.

DOP/IGP

Italy is the European country with the largest number of agri-food products with designation of origin and geographical indication recognized by the European Union.

838 products that contribute to making Italy a unique country in the world.

The denominations – DOP, IGP – aim to protect the quality standards of agri-food products, safeguard their production methods, provide consumers with clear information on the characteristics that give added value to products. This information to the consumer, is ensured by compliance with production regulations.

PDO – Protected Designation of Origin (Denominazione di Origine Protetta DOP)

The Protected Designation of Origin is a name that identifies a product originating in a place, region or, in exceptional cases, in a specific country, whose quality or characteristics are essentially or exclusively due to a particular geographical environment and its intrinsic natural and human factors and whose production phases take place in the defined geographical area. Currently, 578 products with the DOP Denomination have been recognized, of which 170 agri-food products and 408 wines.

PGI – Protected Geographical Indication (Indicazione Geografica Protetta IGP)

The Protected Geographical Indication is a name that identifies a product that also originates from a specific place, region or country, whose geographical origin is essentially attributable to a given quality; reputation or other characteristics and the production of which takes place for at least one of its stages in the defined geographical area. Currently, 257 products have been recognized as Geographical Indications, of which 139 agri-food products and 118 wines.

TSG – Traditional Specialty Guaranteed (Specialità Tradizionale Garantita STG)

TSG products follow specific production methods and traditional recipes. Raw materials and ingredients traditionally used make these products specialties, regardless of the geographical area of production. Currently, 3 Traditional Specialties Guaranteed have been recognized: Mozzarella, Neapolitan Pizza and Traditional Amatriciana.

Check the 26 DOP/IGP products recognized in China:

Know more at: https://dopigp.politicheagricole.gov.it/le-denominazioni

WEEK OF ITALIAN CUISINE IN THE WORLD 2022

The Week of Italian Cuisine in the World 2022 is an initiative born in 2015 to promote quality Italian cuisine and Italian agri-food products abroad. Thanks to the number and quality of the events offered worldwide by the Ministry's Foreign Cooperation network, over the years it has established itself as an event of great importance.

Seminars and conferences, meetings with chefs and cooking classes, tastings and dinners, accompany the commercial promotion activities. Italian cuisine is also told through its projection in art, with films, concerts and photographic exhibitions. It also proposes in-depth moments on topical issues: the relationship between food and environmental sustainability, the culture of healthy food, food security, the right to food, food education, the identities of territories and biodiversity, in the wake of the legacy of Expo Milano 2015.

The project, conceived and coordinated by the General Directorate for the Promotion of the Country System of Farnesina, has been developed within a large working group involving other Italian Ministries and the different realities that represent Italian cuisine and Italy in the world.

The initiative was born and developed according to the guidelines of the integrated promotion plan Vivere all'italiana.